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Google Testing New Headlines in AdWords – Includes URLs

Posted by in Pay Per Click (PPC)

It’s been brought to my attention by the folks over at Search Engine Watch that Google’s AdWords ad headlines are now including the URLs of the domain hosting the landing page.

This I had to check for myself because Google does not always implement changes across all search results, however, lo and behold, after I performed a quick search myself this is what came up:

Google is testing ads with domain URLs
Google is testing ads with domain URLs

Have you noticed these URLs showing up? What do you think the potential benefits are and why is Google testing this out?

My initial thought: having the URL at the end of the headline would definitely help with branding.

Let us know what your thoughts are below in the comments field.

About

's role as a Campaign Manager is to coordinate multi channel online marketing campaigns and strategies to increase traffic, enquiries, sales or revenue, depending on what the campaign goals and objectives are. Kevin has a passion for mobile and technology which has helped him become a leader in mobile marketing strategies, tools and news.

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