Since coming into the market last year, Bing has helped Microsoft improve its market share in the search engine market by offering users something different. Microsoft wanted to see what users thought of their new venture, and so enlisted the help of a qualitative research firm to study if Google users were willing to switch to Bing. The firm recruited 15 Google users and simply asked them to use Bing exclusively for one week. They did not tell them the study was sponsored by Microsoft.
The study revealed that of the 15 Google users who participated, 10 confirmed they plan to switch from Google to Bing. Their experiences are shown below: