Michael Steib, the Director of Google TV Ads, has stated that Google are eager to work with broadcasters to bring their online advertising strategy to the television.
The keynote was brought up in front of many curious broadcasters at the TV Bureau of Advertising’s annual conference.
Steib has stated that an estimated 6,000 – 7,000 of US advertisers should be on TV but currently are not.
When talking about advertisers who are not using TV to market their products, Michael has said “They think TV isn’t for them. We think TV is for them.”