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Google Will Deliver Ads That Are Based On Your Interests

Posted by in Industry News

Google is planning to introduce an advertising method in which they will deliver tailored ads based on each user’s interests, taking into consideration their website browsing history. The aim of behavioural targeting is to make online advertising more relevant and useful to users, building a connection between the users and advertisments.

These ads will associate categories of interest – say sports, gardening, cars, pets – with your browser, based on the types of sites you visit and the pages you view. We may then use those interest categories to show you more relevant text and display ads. – Quoted from Google’s blog

However, the major downfall to this project is the privacy concerns of users. As Marc Rotenberg from Electronic Privacy Information Center said in an interview, Google will be aggregating too much information and data.

“It’s a disaster… Google long maintained it would not do this type of advertising. Indeed, they claimed they didn’t need to, and they went after others who did.”

Google came back and defended itself emphasizing that users are able to opt out of the system and alter its advertising categories that are more interesting to the user. This can be done through the use of a new tool known as the ‘Ad Preferences Manager’. The Australian version will be out later in 2009.

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1 Comment

  1. John Reply

    Besides with reservations on allowing Google to access my personal behavioral data ( I might at all not use Google’s toolbar and block its cookies) – I also think – Google’s success model so far has been on the basis of people learning how to browse Internet – by clicking here and there.
    Now that developing world (like China and India) have taken over the ranking of most internet users – it might go on for few more years. But once half the population of the world will be educated about full operational functionality of internet – they won’t click on those silly ads. That is why advertisers are complaining so much about conversion rates of AdWord campaigns. More visitors, more clicks -but conversion rate going downhill as these millions of visitors are not really looking to buy things online — rather getting annoyed at landing on useless pages showing advertising links created by PPC experts and moving forward on other sites.

    I think its Big ideas -so far -so dominant- are running out. If Yahoo missed it with YPN – Microsoft is coming out vigorously with their Pubcenter and it seems more promising specially with solid financial background that MSN has –
    http://www.techcrunch.com/2009/03/18/early-beta-data-from-microsoft-adsense-competitor-encouraging/

    Once internet becomes part of life for all – the third generation PPC campaigns will be led directly by popular niche sites and internet will become more specific -targeted.
    Now is the time to think about what will happen in the next 5/6
    years. Whoever can think ahead of time is surely going to win – be it Google, Yahoo, MSN or any of the wannabe net Search phenomenon.
    I see Google’s failure with their behavioral results as people will not like to share (taking into account they know quite well about web browsing) their personal data. It goes much with “Voyeur” kind of things – i.e. knowing the secret before you charge! :(

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