Growth Industries In Social Media

Growth Industries In Social Media

Social media is growing rapidly, but a common question is, exactly what industries is this relevant too and even more importantly which ones are growing and which are not?

A recent study conducted be Nielsen online showed that an excess of 17% of internet users time is spent in social networking. This amounts to around 108 million dollars in the month or August of social media advertising revenue. Even though a small portion of this would equate to substantial exposure some industries simply don’t have a large enough presence to justify the effort of getting involved.

The top 5 growth social networking industries out of a possible 13 shown by this study are:

  1. Entertainment
  2. Travel
  3. B2B
  4. Automotive
  5. Health

The top five in revenue size as of August 2009 are:

  1. Web Media
  2. Telecommunications
  3. Public Services
  4. Retail Goods & Services
  5. Entertainment

The travel and automobile industries in particular have shifted considerably from other online streams to social media along with finance and retail goods and services.

E-Web Marketing
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E-Web Marketing

We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.
E-Web Marketing
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E-Web Marketing

We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.

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