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How to Optimize Your Website’s Conversion Rate

Posted by in Conversion Optimisation

When some people think about Conversion Rate Optimisation, they think “Oh, I need to make big visual changes on my website, I can’t afford that!” and then they end up not doing anything. As a result, hundreds, thousands or even millions of dollars of valuable marketing budget go down the drain because their website just isn’t enticing enough for their visitors to want to enquire or purchase online.

Now here’s the good news. Conversion Rate Optimisation doesn’t always mean a big website overhaul. It can sometimes mean just adjusting a few things and adding some small changes here and there. The key is understanding the analytical side of optimisation.

I’ve designed this infographic to help you understand and how to analyse your own website’s conversion-friendliness (or unfriendliness). I hope it can assist you to make better informed marketing decisions, and that you can take away a few simple tips for improving your website’s conversion rate straight away! :)


I hope you found this infographic helpful! For more information about improving your conversions, you can visit the Conversion Rate Optimisation service page  or leave a question in the comments below!




is the head of Conversion Rate Optimisation and Design. Armed with an eye for analytics, she also has a background in graphic design which compliments the online marketing activities of E-Web Marketing perfectly - working closely with SEO, PPC and Social departments. Amy is dedicated in helping businesses increase their online trust factor and brand credibility. She often holds both private and group workshops to teach business owners how to get more sale and enquiries from their website. By breaking down the websites in details, giving demo of helpful tools and providing visual recommendations of changes to be made, business owners have achieved higher web conversion rates, more revenue and more engagement.

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