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How to Protect Your Site Against Future Google Penguin Updates [INFOGRAPHIC]

Posted by in Industry News

Google recently made further updates to the Penguin algorithm, which was brought out in late April to help combat over-optimised sites and spammy link networks. The announcement was made via Tweet from Matt Cutts:

This latest update shouldn’t have a noticeable effect on most websites in Google’s SERPs, but the refinement should hopefully act to protect innocent websites from being caught up in the rankings fluctuations that were widely reported after the initial launch of Penguin. While Google claims only 3.1% of English queries have been affected, many webmasters continue to experience rankings drops. Those affected by this have the option to submit feedback on how the change has affected their search results.

Protecting Your Site from Further Updates

If your website has withstood the Pandas and the Penguins, you’re doing an awesome job for your visitors. That’s right, your visitors, not Google. After all, it’s not going to be a search engine that whips out its wallet on your website or picks up the phone to enquire about your service. Serve your visitors, and you set your website to be the most authoritative site for your industry just by being plain informative, helpful, and easy to use.

We’ve compiled a better overview in the infographic below on how the Penguin update currently works, and some ways to stay OUT of the Penguin’s diet!

Google Penguin Infographic

Love this infographic? Share it!


is a digital communications specialist helping businesses grow through targeted content. She has been featured on prominent websites including Wordpress.com and Slideshare.net. Paula enjoys photography, internet memes and watching cats on YouTube.


  1. James Norquay Reply

    Duplicant Content did not factor into this update, it was primarily due to the factors around links, from my analysis and from what I have experience, but cute infographic regardless.

    Question is how has eweb’s main site faired after Penguin? I notice some movement for the term “SEO”…

  2. Paula Lay Reply

    Thanks for sharing your experience James! While it may not have been given away by Google, we noticed immediate changes after the update when internal duplicate content was removed (posts in multiple categories and the like).

    SEO is one of many terms that haven’t quite settled down since Penguin was released. While we do wish it would just sit down and sort itself out, it could not come at a better time for us. Watch this space! ;)

  3. Keith Trigwell Reply

    James, You are definetly right, Penguin was purposed to poor link profiles but here in the UK, I don’t think its hit properly yet at all. Some sites coming top for good key phrases are clearly spamming links (1000s of links coming from 3 or 4 domains).

    I thin the guide is fair advice to companies not int he know or just starting out. And the guide says help sites protect themselves from future updates, so I see it as a good practice guide really.

    Also, duplicate content and bad link profiles are kind of intertwined as spamming content across article directories and the like was always motivated by drawing links.


  4. bahman Reply

    Hi Paula,

    I’m the writer of a persian blog about ecommerce. Do I have permision to translate and publish your infographic in my blog? (Copywrite reserved)

    • Paula Lay Reply

      Hi Bahman,

      Yes, please feel free to translate the Infographic for your audience!


      • Bahman Reply

        Thank you. It’s translated version:
        I changed my address from eblogging.ir to enashr.com. The word “nashr” in persian(farsi) means publish.

        This message is just FYI. You can approve it or not.

        Have good time.

  5. Danny Reply

    Nice infographic, Paula..

    Would love to share it, only it is a bit on the bulky side(quite lengthy)…..for my posts….

    As far as the Google Panda/ Penguin Saga, this will only intensify as additional updates are brought out on a regular basis…..

    There are literally thousands of theories surrounding the “true” implications(and remedies) of these updates….

    Link profiles are said to be the main target, and a balanced link profile is said to help in that regard…

    Google has also time and time again stated that, they wish to improve their search engine, to better match search queries with the appropriate search results(content)….

    So, this places great emphasis on the need for “relevant content’…

    There are many other factors that are said to be causing both a rise and a drop in the search engine rankings, way too many to include here….

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