Introduction to Link Building – Part 4

Introduction to Link Building – Part 4

After reviewing my last few blog posts, I have realised that I neglected to mention a few more of the most the important factors of successful link building. 

By far the most crucial element when linking from another website is the anchor text – the (usually blue, usually underlined) text that a user actually clicks on to reach your website. For SEO purposes, having a link with the anchor text of “Click here!” isn’t going to help with ranking for any keyword in particular, though just having the link itself will help your website to grow in overall authority. 

Instead, the optimum link should always contain keywords in the anchor text. It is also important to place your targeted keywords as close to the beginning of the anchor text as possible. For instance, when targeting the keyword “office furniture”, the anchor text “The Best Office Furniture” wouldn’t be as good as “Office Furniture”. It would, however, be better than “The Office Experts” (or whatever the company name might be).

The second most important factor for link building (keeping in mind this is very generalised) is the Link Popularity. This refers to the quality and quantity of the links you have. If you have a hundred links from PR0 websites, these won’t be as effective as ten or even five links from PR6 websites. Link Popularity reminds us that not all links are created equal.

Also bear in mind that the value of a link from a website varies depending on where within the site it comes from. A link from the homepage will always be worth more than a link from a Contact Us page, as the homepage is the most authoritative page of any website. When sourcing links from other sites, ensure that you know the PageRank of the page from which you’ll be receiving the link – some websites have PR8 on some pages, and PR0 on others!

Next on the agenda of consideration is Link Diversity. This basically means that getting lots of links from lots of sources is better than getting many links from only a few sources. If you follow my previous 3 blog posts on link building, you won’t have a problem with this. 

While there are many other factors that count towards the link’s authority and the transfer of that to your website, I feel that if you follow the 3 items above and refer to my previous posts on the subject, anyone starting out with link building will be more than fine.

I hope you have found my link building series informative – thanks for reading!

E-Web Marketing
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We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.
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E-Web Marketing

We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.

2 Comments
  • Posted at 9:10 pm, January 31, 2011

    I do like the phrase ‘not all links are created equal’. Sourcing good quality links is essential but if a site with a lower PR was specific to the same industry or local area, I would still consider requesting a link.

  • Posted at 11:17 am, February 1, 2011

    I absolutely agree with you Carly, but you would spend more time on the site link if it was a PR5 as opposed to a PR1?

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