Introduction to Search Engine Optimisation – Part 1

Introduction to Search Engine Optimisation – Part 1

In the E-Web spirit of bringing happiness, success and fun to everyone we encounter, I have developed a number of SEO modules for helping clients understand basic through to more advanced SEO techniques and strategies.  Although not in as much detail, I will be releasing these to everyone via the E-Web Marketing online blog!

The modules range from simple to complex. Some explain what search engines look at and the basic theory of how search engines work,  while others go deeper into URL structure, site architecture and internal linking optimisation.  I have 6+ modules that will be slowly be released through this blog.

If you are reading this, I encourage you to leave a comment – if these comments are beneficial for others to read I will be sure to approve them to develop communication between beginner SEOs and seasoned veterans.

The first module that I will be releasing is “Introduction to Search Engine Optimisation”.

Introduction to Search Engine Optimisation – Part 1

What is a search engine?

In short a search engine is millions of lines of code that form an algorithm.  Each search engine sends out web crawlers or spiders which follow links through websites and cache the results to be run through the algorithm.  Depending on the boxes the site ticks is where it is placed in the Search Engine Results Page (SERP).

Different search engines work differently in regards to caching. Some search engines cache and download the entire site, while others such as Google merely cache a snapshot.

While there are thousands of factors that are judged, a good little acronym to encapsulate the most important is CLAP.

Content, Links, Age & Pages

Remembering that this is an Introduction to SEO, I won’t go into depth about how to write content, this will be covered in a future module.

Content: Is the page’s text relevant to the queried search term?  How many times is this keyword mentioned? Do the headings reflect this keyword?

Links: Links are broken up into 2 categories – Internal and external. Internal links inform search engines which pages internally are important. External links inform search engines that a website is important.

Age: Is this website the new kid on the block, or a dominant player that has been around for a long time? Age is the only factor that can’t be modified.

Pages: As you can imagine a 300,000 page website will have more authority than a 10 page site.

In Part 2 I will be covering: Google’s Updated (Caffeine), Google Instant search, the search engine caching cycle (which I have covered in a previous blog), and the difference between text and images.

HSF (HSF Happiness Success and Fun)

  • Stefan Chan
    Posted at 10:17 pm, November 24, 2010

    Nice work David! I just want to add that a search engines primary reason for existence (besides money) is to make finding useful information, simple. SEO helps give this information more exposure – CLAP!

  • Posted at 5:57 pm, November 25, 2010

    Thanks for sharing your thoughts. I believe that all SEOs should these basics before going to more advanced SEO techniques.

  • Posted at 9:21 pm, November 25, 2010

    This was a nice refresher. Its easy to get bogged down in certain areas of SEO and forget how much you enjoyed the fundamentals and the initial sense of achievement when you see results improve for your client.

  • David Shepherd
    Posted at 7:21 pm, November 26, 2010

    I keep reminding myself of the SEO pyramid that was posted on the seoMoz site awhile back. If the basics are followed the advanced surely will too.

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