Since its launch in September 2011, Pinterest has become one of the fastest growing social media platforms, and it has even garnered more traffic than Google+, YouTube and LinkedIn combined. Currently more than 100 brands have active accounts.
With figures like that there’s no denying Pinterest has taken off, but it shouldn’t be assumed that Pinterest is right for every business and brand.
First, let’s take a look at the average Pinterest user.
Fashion tips. Dinner ideas. Wedding photos. Puppies and babies. This isn’t all you will find on Pinterest (there is a cars & motorcycles category, after all), but spend some time on the site and you will probably get a clear picture of the typical “pinner”.
As of March 2012, 68% of Pinterest users are women, 50% have children, and 28% of users have an annual household income of over $100,000. The majority of users are between the ages of 25-44.
To get more of an idea of what type of user spends time on Pinterest, watch this video infographic.
Next, let’s take a look at your brand.
Is your brand visual? Your brand needs to be visually appealing so users will want to repin and share with their respective Pinterest communities. This can be in the form of images or even infographics, lists and charts – as long as it’s attention grabbing.
Do you have the capacity to manage a new social media platform? Pinterest can be pretty time intensive, so make sure you have the resources to allocate to not only pinning your images, but also repinning other content and growing your community of followers.
Can you provide unique content for your Pinterest account? The content you pin should be different than what you post on other social media sites. Otherwise, why would users spend time on your Pinterest account when they can get the same information through other channels?
Is your brand in line with Pinterest’s demographic?
If you’ve answered ‘yes’ to the questions above…
It’s time to sign up! At the moment Pinterest is invite-only, through the website or by an already registered friend. Once you’re accepted (the invitation should come within a few days), get creative – set up some boards and start pinning!
Make sure your Pinterest account is easily accessible by installing a “Pin It” button on your website pages and on other social media accounts. Also, add a “Pin It” button to your toolbar so you can pin images while you’re surfing the Internet.
Have you had experience using Pinterest for your business? Let us know!