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Keyword Rich Domain Names to Aid Google Rankings?

Posted by in SEO

In the past, a good strategy for online businesses was to buy a keyword rich domain name instead of brand names because this would help in ranking for that particular keyword.

As a result of the recent Panda algorithm changes, many ‘keyword rich’ domains that were previously ranking for competitive terms, were no longer dominating on search engine result pages. A lot of these websites provided no real user value and in most of the cases had duplicate or syndicated content.

Even Matt Cutts has indicated this point:

In the past, a good strategy for online businesses was to buy a keyword rich domain name instead of brand names because this would help in ranking for that particular keyword.

However after the recent “Panda” algorithm changes, many of these keyword rich domains that were previously ranking for competitive terms were no longer dominating the search results. A lot of these websites provided no real user value and in most of the cases had duplicate or syndicated content.

So essentially if you are a business brand with a long term vision, it doesn’t really matter what URL name you acquire, because what your rankings will come down to are major factors such as:

1. Unique content
2. Page Authority
3. Domain age
4. Number of inbound links
5. Other basic SEO factors

Next week I will be providing you more information on .brand domain names, but for now – What are the reasons that drove you to choose your domain name? Is it brand driven or SEO driven?

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