As the world reels from the Global Financial Crisis (insert panicked scream here), those in the know are aware of the benefits that investing in online marketing can bring to their business’ bottom line.
When researching products and tossing up between options – the internet is the most used resource (particularly search engines and company websites).
Given this, there is the opportunity for business’ to boost their bottom line by engaging with search market users – as this audience can be highly targeted and ready to buy! Given this, the ROI on search engine marketing is just so effective. According to Google, 77% of decision makers in the IT market found the vendor, as opposed to the vendor finding them.
The audience is out there; it is now time for business’ to harness the power of search marketing to tap in to the millions of users using this resource. So what is the greatest challenge for marketers; it seems to be recognising and making the most of the endless potential that the web has to offer.
The key is to ensure that as a business you collect all the data you can on your target market – and then use this information to better serve their interests.
Many businesses’ are falling behind as their data collection methods are flawed or lack sophistication.
However, most businesses realise that in order to succeed there will need to be continual innovation, trial and error as well as the on-going passion to better serve their customers.