With the sheer amount of information that bombards their eyes, the average web surfer has become expert at scanning and triaging out what they should and should not read. As a result, often a first impression is the ONLY impression.
See why it’s important to write a good headline?
Great. If your website headline says “Welcome to FluffyDice.com.au!”, you’re doing everything wrong. That’s OK – it’s extremely simple to write a catchy headline.
Focus on Benefits
The headline should focus on benefits to the reader. Not welcomes, not pleasantries, not product features – BENEFITS.
Remember WIIFY – What’s In It For You?
Use Less Words
A headline should contain no more than 10 words – and that’s an absolute maximum. Aim to get between 3 and 6 words in it.
- A prompt printing firm with excellent service: “Guaranteed delivery on all print orders”
- A fashion store with a huge range of cheap designer clothes: “Massive range of discounted designer clothes”
- The best rollercoaster ride in Australia: “The #1 rollercoaster down under”
- A dance studio: “Learn modern jive in style “
- A chain of delicious Mexican takeaway stalls: “Sydney’s tastiest mobile tacos”
What you can do, TODAY!
If the headline on your website is not up to scratch, remove and replace it with a simple, benefit based, 3-6 word headline. It will do wonders for your conversion rate optimisation – and it’s easy!