Microsoft Makes Bid on Norwegian Search Software Company

Microsoft Makes Bid on Norwegian Search Software Company

The New York Times reports that, earlier this week, Microsoft made a $1.2 Billion bid for Fast Search and Transfer, a search software company based in Oslo Norway. The company is not a competitor in the consumer search market at present, but rather they are specialist in the search technology used inside companies and government agencies to cull information from documents, databases and software applications.

The move by Microsoft, analysts predict, is primarily an effort to add more tools to it’s MS Office software suite, however with the recent launches of a range of online document processing services by Google this may also be aimed at fending off the competitions advances.

Check the full article here.

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We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.

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