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Mobile Marketing: The Next Stage in Evolution

Posted by in Mobile Marketing

There are four billion phones in the world, of which just over one billion are smartphones. Looking at the statistics, over 70% of the world’s population now has a mobile phone. Think about that raw marketing power and the amount of information that gets accessed and passed around.

Some fun statistics for all the doubters:

  • 46% of people go online via their smart phones every day
  • On average, Americans spend 2.7 hours per day socialising on their mobile device. That’s over twice the amount of time they spend eating.
  • 86% of mobile internet users are using their devices while watching TV
  • 91% of mobile internet access is to socialise
  • 45% of people use a smartphone at some point in their shopping process, while 26% have purchased on their smartphone

If you don’t have a mobile-friendly version of your current website, then make one. This is basically a repeat of the Facebook phenomenon. It’s undeniable at this point, and if you don’t join the revolution, then you’re sure to be left behind!

Over 200 million Facebook users and 80 million Twitter users access the platforms through their mobile phones. Youtube receives 200 million views per day from mobile devices. Social media and mobile is the new Brangelina of the marketing universe. Seemingly perfect, world famous, and creating headlines in magazines, blogs and newspapers worldwide.

Imagine this situation:

You’re discussing your personal website at a networking event. Everything is going smoothly, until they pull out their iPhone and decide to take a look at it right away. Which do you think would be more impressive:

A)     It hasn’t been optimised for mobile. You need to zoom in and out to see content and different links. You can’t watch any of the videos. It’s impossible to actually buy anything from the website or fill out any of the forms.

B)      The website has been optimised for mobile. The buttons are big and easy to press. You don’t need to zoom in or out to read anything. All the videos and links work perfectly. The forms are simply to fill out and specifically created for a mobile screen. Product information is readily available and easily viewable. Overall, the experience is much more pleasurable and definitely more impressive to first-time visitors.

It’s important to keep in mind that by 2014, mobile internet should take over desktop internet usage. Imagine that. More people will access the internet on their phones than on their computers in the next 3 years. It could potentially be too late for first-mover advantage – depending on what industry you’re in and what your competitors are doing. But ignoring this trend, and sticking with what you already have, is a guaranteed way to get yourself bullied out of the market. And out of your clients.

About

While some might say that Michael is addicted to the online world, he prefers the term “healthy enthusiasm”. During the winter months, he spends his hibernation researching the latest trends in digital marketing and figuring out ways to make more money than Google. No luck yet. But Michael nevertheless firmly believes that the world is his oyster, and he intends on eating it.

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