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Online Advertising Network for News Corp.

Posted by in Industry News

The Hollywood Reporter via Reuters reports that the internet division of Rupert Murdoch’s News Corporation plans to roll out an online network to sell advertising across its online properties and even to other media companies as early as the first half of 2008.

Fox Interactive Media president Peter Levinsohn told the Reuters Media Summit in New York on Monday that the network, internally dubbed “FIM Serve,” is the subject of discussion across the company after first being built for its MySpace online social network.

The ad network focuses on graphical display advertising and would not conflict with the company’s partnership with Google, which provides search listings.

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