Figures released in the Online Advertising Expenditure report from IAB Australia illustrate that online advertising continues strong growth trends, despite the economic slow down. The yearly spend figure for 2008 was a whopping $1.7 billion which is a 27 percent increase of $364.25 million over 2007 figures.
Fourth-quarter spend totalled $462 million, representing a 22 percent increase of $83.25 million on Q4 2007, and 2.4% growth of $10.75 million from Q3 2008.
“The results demonstrate the growing confidence advertisers and agencies have in online advertising.”, Paul Fisher, CEO of IAB Australia said. The report also states that growth in Search Advertising is outperforming directories.