Google’s Olympic Doodles – Clever, Fun and Challenging!

by Matthew Forzan August 17, 2012 Industry News
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Google has been creating “Doodles” – altered versions of its logo that match a theme or event – for a good long while now. Throughout the London Olympics, Google released daily interactive Doodles which allowed users to play very challenging yet addictive games. The Doodles were themed after popular Olympic sports such as archery, diving [...]

New Feature for Google+: Vanity URLs

by Emma Ben-Ari August 17, 2012 Social Media Marketing
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Remember the day when Facebook rolled out customized URLs for all of its users? Ever wished that Google would follow suit and allow you to personalise your Google+ URL? Well, the day has finally come! Google has officially introduced vanity URLs for Google+ pages. Don’t go rushing to customize your own Google+ URL, though – [...]

Gain Trust and Build a Customer Base for Your New Website

by Annie Nguyen August 16, 2012 Web Design / Development
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Building a customer base for your brand new website is not an easy thing to do, particularly if you have little to no budget to spend on marketing. Here are some customer base building tips that won’t empty your pockets! Feedback button Add a feedback option or button on your website to help you improve [...]

Google Analytics on Steroids

by Aris Abramian August 15, 2012 Analytics
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Tracking is important, we all know that (right?). I’ve come across an Analytics package that takes Google Analytics reporting to another level. This Analytics package allows you to track the following: Forms Outbound Links Scrolling Downloads YouTube Videos Vimeo Videos Mailto Links Straight off the bat without any customisation. I’m all for collecting as much [...]

Changes to Local Search and What It Means for You [INFOGRAPHIC]

by Paula Lay August 14, 2012 Local Search
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In recent weeks I have been writing on the merging of Google Places and Google+ Local search and the changes in Google’s review system.  Both changes have been brought about to improve the quality of local search results, but it may mean also mean that businesses will have to create a Google+ Local page if they [...]

How to Track Your Online Marketing ROI using UTM Variables

by Dan Jebamony August 13, 2012 Analytics

Do you ever wonder what kind of return, if any, your online marketing is bringing in? You’re not alone. One of the biggest challenges for an enquiry-based business with an online presence is measuring the ROI of their campaigns. It’s easy enough to measure the raw number of enquiries from each medium by using goals [...]

Introducing the Google Knowledge Graph – More Info Than You Can Poke a Stick At!

by Matthew Forzan August 10, 2012 Industry News
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A few weeks ago, I started noticing large pictures of people come up in Google searches, often replacing PPC ads for certain keywords like “music”, “seo”, “social media”, and “food”. We even talked about it at our recent Online Business Mastery seminar in Sydney. A day or two later the feature disappeared and only returned today, along [...]

Integrate Social Media with SEO in 3 Easy Steps

by Emma Ben-Ari August 10, 2012 Social Media Marketing
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You’re most likely already aware of the individual importance of both SEO and also social media in any marketing strategy. But do you know how these two strategies work together to create the ultimate SEO campaign? Last year Google started placing a greater emphasis on social media, especially its own Google+ after the launch of [...]

iGoogle Set to Retire

by Matthew Forzan August 9, 2012 Industry News
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iGoogle is set retire on November 1, 2013 with the mobile version already turned off at the end of last month (mobile first, right?!). Needless to say this has left many people unhappy but Google  is sticking by its decision to close the service since announcing it last month - regardless of what the community thinks. Now, even though [...]

Magento for E-Commerce: Advantages and Disadvantages

by Annie Nguyen August 8, 2012 Web Design / Development
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If you’re an entrepreneur, the Internet has made it cost effective and easier than ever to open up your own online business. When selling your products or services online, the investment required to create an E-Commerce website is significantly lower than the costs associated with starting an equivalent business via traditional means. After you’ve determined [...]

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