7 Tips For Running A Social Media Competition

by Michael Laps June 18, 2012 Social Media Marketing

With social media being the latest in a line of game-changing trends, it was only ever a matter of time before competitions made their entrance into this dynamic environment. You’d think that running a competition via social media would be straightforward and relatively inexpensive. Allow me to assure you that you’re unbelievably wrong. I’d liken [...]

Still “Pinterested”? Why Not “Fancy” It and Buy Directly?

by Special Guest June 14, 2012 Social Media Marketing

It’s been a few months since the the first time Pinterest‘s exponential traffic growth started to gain media attention and prompted thousands of businesses to jump in to this new social platform. Pinterest has shown itself to be an excellent channel for raising brand awareness and even a decent channel for driving website traffic. However, it’s not [...]

39 Changes for May Search Quality and the 7 You Need to Know

by Paula Lay June 13, 2012 SEO
Blog Preview: Search Quality (Pineapple)

The Search Quality Highlights for May feature many changes designed to enhance the search experience for users, from increased speed in mobile autocomplete to improving the soccer search figure for the UEFA Euro 2012. We’ve narrowed the changes further to highlight changes that concern the online business webmaster: 1. Better application of inorganic backlinks signals. [...]

Is Pinterest Right for Your Business?

by Emma Ben-Ari June 8, 2012 Social Media Marketing
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Since its launch in September 2011, Pinterest has become one of the fastest growing social media platforms, and it has even garnered more traffic than Google+, YouTube and LinkedIn combined. Currently more than 100 brands have active accounts. With figures like that there’s no denying Pinterest has taken off, but it shouldn’t be assumed that [...]

Google Analytics Content Experiments

by Aris Abramian June 7, 2012 Analytics
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Your website isn’t set in stone. Savvy online marketers are always experiementing with their website’s appearance. What was generating sales last week, may not be generating sales today. Paula touched on the importance web design has on your visitors in her awesome post about bounce rates. In this post, I’m going to talk about how [...]

How to Make the Most of Facebook’s Timeline

by Annie Nguyen June 6, 2012 Social Media Marketing

When Facebook first released its Timeline layout in late 2011, people had mixed reactions, particularly with regard to its usability.  However, several studies have claimed that the Facebook Timeline is a great tool for building a business’ brand as it emphasises more interesting content and is more interactive than previous Facebook layouts. A recent report [...]

Update on Google+ Local Reviews

by Paula Lay June 5, 2012 Local Search
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Last week I posted on the launch of Google+ Local Reviews, which has replaced what was previously known as Google Places for Businesses. Google has released videos for both businesses and users on how Google+ Local Reviews allows for a more social and credible experience for everyone: Google+ Local For Users: Reviewing Your Favourite Places [...]

What is Gamification?

by Michael Laps June 4, 2012 Industry News
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Ever since we were kids, we’ve loved games. Board games, sports games, online games and sometimes even mind games. But what about where we spend most of our time? What about games for the workplace? Every single one of us knows somebody – or is somebody – who lacks motivation at work. Who struggles to [...]

9 Easy Ways to Boost Your Email Marketing Success

by Annie Nguyen June 1, 2012 Conversion Optimisation
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On average, it takes someone a third of a second to decide whether they are going to open an email, three seconds to see if there is something of interest and 30 seconds to respond to the ‘call to action.’ In other words, the difference between losing and keeping a customer comes down to a matter of [...]

Local Reviews on Google+ Pages

by Paula Lay May 31, 2012 Local Search
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We touched on Google+ Pages for local businesses in our ‘NEW’ School of SEO Workshop, held yesterday at E-Web’s Sydney head office. The question of whether Google+ would eventually merge with Google Places was raised. Search industry experts have been expecting this move for some time, but exactly when Google releases updates is anyone’s guess. However, just hours [...]

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