Is Your Landing Page Wasting Your AdWords Budget?

by Paula Lay March 21, 2013 Pay Per Click (PPC)
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If your absolute bottom line is to retrieve a rewarding ROI from your marketing spend, then you no doubt want to explore every step of your online sales funnel to maximise sales. The biggest potential for growth for many online websites is traffic generation, followed by the conversion of that traffic into later stages of [...]

YouTube Advertising, Without Videos

by Annie Nguyen March 20, 2013 Video Marketing
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YouTube is second to Google when it comes to websites most viewed on the Internet. So if you haven’t considered YouTube advertising yet, it’s about time you started. The best thing about YouTube is that you don’t even need to have videos to advertise! This article is going to show you how to get your ads appearing [...]

[Video] Andrew Morello Reveals How to Win Friends and Influence People

by Robert Coorey March 15, 2013 Company News
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Andrew Morello is a former winner of Australia’s version of The Apprentice. We were naturally delighted to welcome him to our office to teach us a thing or two about the world of business. He kicked things off by pointing out the value of support and spoke of how the backing of his parents enabled [...]

5 PPC Mistakes That Are Ruining Your Campaign

by Katarina Ilic March 12, 2013 Pay Per Click (PPC)
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A well thought-out PPC campaign takes time to develop and while its success is heavily dependent on the expertise of the PPC manager developing the campaign, you can have a positive impact on your results (and get more bang for your buck) by simply avoiding these 5 key mistakes: 1. Running a PPC Campaign When [...]

How Search Works – An Interactive Infographic by Google

by Matthew Forzan March 6, 2013 SEO
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Explaining how a search engine works can be a tough task – especially when you’re talking to those who wouldn’t call themselves “technical”. I always try to keep it as simple as possible and in recent times have tried to use this video by Matt Cutts (head of webspam at Google – uploaded exactly 3 [...]

40 Things I’ve Learned from Live Site Reviews

by Amy Cheng March 6, 2013 Conversion Optimisation
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Being in the conversion optimisation world, it is often very helpful and refreshing to watch another conversion expert review websites. Late 2012, Peep Laja, creator of conversionxl.com created a series of five videos  where around 200 business owners submitted their websites to him from which he spend about 30 seconds reviewing each of them – tackling the low [...]

20 Ways to Get Facebook Fans for Free

by Annie Nguyen March 4, 2013 Social Media Marketing
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Facebook Advertising is a great platform to introduce new Fans to your business fan page, but don’t you wish you could get fans without having to pay for them? Here are some quick tips for you to try on your page to help you grow your fans organically online. 1. Include Tag and Share Prompts One [...]

6 Ways to Make Your New Website Fabulous [INFOGRAPHIC]

by Amy Cheng March 1, 2013 Conversion Optimisation
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I have been doing a fair bit of website re-designs recently for clients this week, and amongst all this work, it’s also the Mardi Gras festival this weekend, so I thought, what a perfect time to make a Mardi Gras inspired info-graphic to help all beginner designers and business owners out there to have a check-list of [...]

Introducing Google+ Sign-In

by Paula Lay March 1, 2013 Social Media Marketing
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This week Google Developers announced the release of Google+ Sign-In, their equivalent of Facebook Connect. Like Facebook Connect, Google+ Sign-In allows users with existing Google accounts to log in with their profiles to interact with your website. For example, you might want to choose to have people connecting Google+ with your website to allow users [...]

A Lesson in Conversion Optimisation [Video]

by Amy Cheng February 28, 2013 Conversion Optimisation
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Say hello to Mr George Brown. He is a business person like you and I, one who is stressed out from the pressure from his board of directors demanding to know when the business will perform. As you can see, he isn’t happy. George is not the type of guy to call it quits, he [...]

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