Secret Conversion Channels in Google Analytics

by Aris Abramian March 20, 2012 Analytics

Understanding channels in Google Analytics is important. In my previous blog post 3 Things Your Analytics is Trying to Tell You, I talked about how a channel can be generating leads but not converting. Now I’m going to show you if a channel falls between being the first point of contact and the final closer [...]

Happy 80th Birthday Sydney Harbour Bridge!

by Paula Lay March 19, 2012 Industry News

Google has dedicated today’s logo to our beloved coat hanger: To put the grand lady’s age into perspective, here are some other famous faces born in 1932:                   Is it just me, or is there something timeless about octogenarians? Happy Birthday Sydney Harbour Bridge – you still [...]

Does Your Website Smell Bad?

by Amy Cheng March 14, 2012 Conversion Optimisation

Like a blooming rose – or a rotting vegetable – your online brand is characterised by “scent clues”. This post is about how to make your online scent as attractive as possible to the swarms of traffic that encounter your brand on the web. We’ll look at how some of the big players such as LivingSocial, [...]

Why Focusing on Likes, Pins and Plusses Won’t Grow your Business

by Paula Lay March 14, 2012 Social Media Marketing

Have you invested time and resources into social media only to find out that your sales have not shown any improvement? Perhaps you’re looking at your social tracking data and are unable to correlate your Facebook likes to money through the door? Whatever the case, here’s why it’s time to focus less on social media [...]

Get Your Business Ready for Facebook Timeline

by Special Guest March 13, 2012 Social Media Marketing

In case you haven’t heard, the Facebook Timeline is becoming mandatory for all business Pages by the end of this month. The Timeline layout puts stronger emphasis on personalisation via the Milestones feature, and encourages businesses to make their pages more engaging through posting visually rich content. Let’s look at some of the major differences [...]

Why Google Places Wants Your Website Mobile Friendly

by Paula Lay March 12, 2012 Local Search

Local business stand to benefit from several recent changes to the layout of Google’s search results. For starters, meta descriptions (formerly pulled from the company’s Place page or  directly from its website) no longer appear in the blended results: Improving the experience for mobile users is one possible reason for this change. As previously reported by [...]

3 Things Your Analytics is Trying to Tell You

by Aris Abramian March 8, 2012 Analytics

There are three kinds of lies: lies, damned lies, and statistics. – Mark Twain While Mark may have a point, Google Analytics has a few hidden gems that I’m going to share with you today – three, actually. 1. New opportunities This one seems a bit obvious, but unless you know what to look for [...]

Basic SEO FAQs

by Annie Nguyen March 6, 2012 SEO

In this blog post, I thought I’d go over the basic FAQs that often come up around the fascinating and complex subject of Search Engine Optimisation. If you’re considering engaging SEO services for your website, or giving SEO a try for yourself, these FAQs and answers will give you a great starting point for your [...]

Digital Darwinism: Adapt or Perish

by Michael Laps March 5, 2012 Industry News

Our world is changing more rapidly than ever. Babson College recently released an eye-opening statistic: “Over 40 percent of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010”. The book Built to Change by Edward  E. Lawler and Christopher G. Worley claims the trend is [...]

Guide to Google AdWords for Video

by Annie Nguyen March 3, 2012 Pay Per Click (PPC)

Last year the world’s biggest ad network and most popular video community joined forces to combine the powers of online advertising and rich media engagement in Google AdWords for Video. This platform enables you to easily manage your video ads on YouTube and the Google Display Network. Best of all, you only pay for the ones [...]

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