Google Paying You to Give Up Your Privacy?

by Special Guest February 10, 2012 Industry News

Google has just launched (albeit quietly) another initiative aimed at further delving into web users’ browing habits, with the introduction of Screenwise. This is what the search engine company has to say to would-be participants in this new opt-in program: You’ll add a browser extension that will share with Google the sites you visit and [...]

YouTube Optimisation For Beginners

by Karl Fung February 10, 2012 Video Marketing

Before we get started learning about YouTube video optimisation, let’s make it crystal clear that YouTube is not your ordinary video sharing site. The statistics are compelling: YouTube is the 2nd largest search engine in the world and is the 3rd most visited website on the internet according to Alexa. YouTube videos also get 500 Twitter tweets per [...]

“People Talking About This” – Are You Being Heard on Facebook?

by Annie Nguyen February 9, 2012 Industry News

Many companies have already created Facebook fanpages for their products and services to engage in real-time discussions and updates with potential customers, drive traffic to their Facebook profile or website, and improve brand trust through social media interactivity. If you are a Facebook Page administrator, there are Facebook Insight Tools available to monitor the trends and [...]

Act Like The Big Players to Sell More Online

by Amy Cheng February 8, 2012 Conversion Optimisation

Your website is like a bucket. The water that comes in to fill your bucket is your traffic. It may come from search, social, email and/or offline marketing. You want your website to retain visitors like a sturdy bucket retains water, and turn these into sales. However, 50% of websites out there are leaking buckets, [...]

Google Rakes in $37.9 Billion in Revenue for 2011

by Special Guest February 8, 2012 Industry News

Google made a whopping $37.9billion in revenues over 2011, with 96% of that revenue generating from advertising, despite revenue falling $300 million short of analyst expectations for the final quarter.   Top 5 Industries That Spent the Most on Google Ads 2011 Finance & Insurance – $4.0 billion Retailers & General Merchandise – $2.8 billion [...]

Tips for Creating Awesome Link Bait

by Ian Fong February 8, 2012 SEO

Link Bait  /lɪŋk – beɪt/ -          noun  Website content created to gain links from other websites.   Creating link bait is not an easy process. It takes a well thought out plan and strong motivation to achieve link bait success. Winning the link bait game is the dream of every SEO. Once successful, link bait [...]

Sitemaps Update in Google Webmaster Tools

by Special Guest February 1, 2012 SEO

Google recently updated the Sitemaps section of Webmaster Tools to be more user-friendly and provide clearer, more detailed information. If you haven’t heard of  Webmaster Tools before, it is a free platform that identifies and suggests solutions for technical problems on your website, reporting on aspects like page speed, search engine rankings, and duplicate content. This [...]

Why Page Layout Matters to Google

by Special Guest January 30, 2012 SEO

Earlier this month, Google confirmed that page layout is now a ranking factor for its search engine. The update is one of over 500 improvements to Google’s ranking algorithm that are being rolled out in 2012. Why would Google elevate page layout to official ranking factor status? Consider the following scenario: You’re using Google to try [...]

Top Tools for Marketing Your Business Online

by Special Guest January 30, 2012 SEO

With all the fantastic tools out there to help you market your business online, it can be difficult to know which ones to choose. This is what Robert Kiyosaki would call a “high quality problem”! But let’s face it, your time is your most valuable asset and you have more productive ways to spend it [...]

Study Shows Paid Search Ads Drive In-Store Sales

by Gabriela Serrano January 27, 2012 Pay Per Click (PPC)

Paid search engine ads drive not only online sales, but in-store sales as well, according to a recent study by marketing analytics platform RevTrax. Summary The study covered millions of transactions conducted over a 2 year period across hundreds of merchant outlets, focusing on purchases generated from paid search ads. When a paid search ad was showed to a consumer, [...]

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