Where is My PageRank?

by Paula Lay October 7, 2011 SEO
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Vigilant PageRank checkers may be experiencing panic this morning, owing to Google changing the lookupURL employed by third party PageRank tools and sites. But don’t worry – PageRank is not dead! In the past 48 hours, numerous webmasters relying on third party tools have been witnessing high PR sites dropping to ‘unranked’ or 0. PR 0 is [...]

Introducing Google Analytics Premium

by Special Guest October 6, 2011 Analytics

Data, data, data! It is very important that you track the statistics of your webste to learn about your website visitors. Google Analytics has been a important tool for personal blogs, small to large companies, and most websites on the internet. The current version of Google Analaytics is good, but based on user feedback, it’s not good [...]

Google and SEO: What We Predict for the Future

by Raimundo Campbell October 5, 2011 SEO

According to a recent video published by Google, the search engine’s algorithm changes in excess of 500 times over the course of a single year. All of these revisions, tweaks and updates have been developed in effort to drive the most relevant user to the most relevant website as quickly as possible. Naturally, these changes [...]

Tips on Passing the Google AdWords Fundamentals Exam

by Special Guest October 5, 2011 Pay Per Click (PPC)

Thinking about taking the Google Adwords Fundamentals Exam? After passing the first stage to becoming Google AdWords Qualified, I have compiled some tips about the exam which will help you to be better prepared when you take it, and increase your chance of passing. About the exam: 120 multiple choice questions 2 hour time limit (one you start [...]

Google AdWords for Video to Hit YouTube

by Gabriela Serrano October 4, 2011 Video Marketing

Exciting news! YouTube is set to launch soon a beta trial of Google AdWords for Video. This tool will simplify running online video ad campaigns, by allowing advertisers to use a dynamic, auction-based platform to place and manage ads on both YouTube and the Google Display Network. In the new platform, advertisers will be able to one [...]

Google Has Introduced ‘Top of the Page Bid Estimates’

by Special Guest September 30, 2011 Pay Per Click (PPC)

To compliment the recently released feature ‘Top vs. Side’ reporting, ‘Top of the Page Bid’ is now available to all AdWords advertisers. The new feature aims to provide additional assistance in making educated decisions for optimising your PPC campaign. Google states: The top of page bid estimate is intended to give you greater insight with which to plan [...]

E-Web Marketing Ranked #37 in the 2011 Smart Company Smart50 Awards!

by Kevin Dam September 29, 2011 Company News

Last night Smart Company announced the winners of the 2011 Smart50 Awards. E-Web Marketing is proud to share that we achieved a fantastic result of being ranked #37! The awards are a reflection of the fastest growing Small-Medium Enterprises in 2010/2011, over a range of different industries and sectors. Furthermore, in order to be eligible, [...]

What the New Facebook Means for Online Marketing

by Annie Nguyen September 28, 2011 Social Media Marketing

Facebook is undoubtedly a key marketing tool and a leading online social contender that is continually changing the landscape of Online Marketing. Following the Annual F8 Developer Conference last week, Mark Zuckerberg has unveiled major changes to the profile page design. These are to be rolled out within the upcoming months, and will have great affect on [...]

How can PPC help SEO?

by Special Guest September 22, 2011 Pay Per Click (PPC)

One of the most challenging aspects of SEO is keyword research, a task that needs to be done on an ongoing and regular basis. Keywords which are working to drive conversions in one season, may not in another. See below a snapshot from Google Trends (Australia). It shows the average searches made in Google for the keyword ‘heaters’: As [...]

Exploring Google Think Quarterly

by Special Guest September 15, 2011 Industry News

One of the funny things about Google is their ability to release awesome things for public consumption without the majority of their audience being aware of it. Take Google Labs for example, a testing ground Google has used over the years to get usability feedback from the online community. Labs is now unfortunately being phased [...]

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