Blog

I recently did a short webinar presentation on Google Penguin 3.0 and the impact it can have on businesses. Fortunately I was able to record it for later sharing - now! Here's the description of the webinar and the video itself below. Enjoy! Each year, Google changes its search algorithm hundreds of times. While many of these changes are minor and somewhat un-noticeable to the untrained eye,...

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The Great Place to Work Institute has yet again recognised E-Web Marketing as a Best Place to Work in Australia. Our 10th placement in the 'under 100 employees' category was announced last night at the Doltone House in Sydney amongst some of the nations leading companies including 2013 winner Optiver Asia Pacific, 2013 runner-up and winner of 2014's 'over 100 employees' category Atlassian.             What makes E-Web Marketing a Great...

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In addition to providing SEO benefits, a well-executed site migration delivers rewards in terms of user experience and conversions. In this article, I will explain the two major considerations when it comes to migrating a large website or even merging several large websites together into one new site: how to structure the new site and how to properly create a redirection map between the old...

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One of the most invaluable services enjoyed by our clients is our Conversion Rate Optimisation website reviews. In the review, a CRO specialist will analyse a clients website and identify issues that may be deterring your traffic from converting into qualified leads using industry best practices. For the month of June, I'm offering 10 of our loyal readers the chance to have their business website reviewed - for free! Watch the review introduction...

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Could many SEO’s be missing the point? Is it possible that there is a grand irony hanging out somewhere in the SEO landscape? A game of chess When I was a teenager, I used to enjoy playing chess as part of the high school chess club. One day a more experienced chess player challenged me to a match. In order to make it “more fair”, he explained to...

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Is a huge bounce rate stopping you from getting more product or service enquiries? One of the best ways you can receive more sales and enquiries is by leveraging your existing database! Opportunities for repeat sales and enquiries are never too far away with our best practices to reduce your bounce rate and free conversion-increasing 'newsletter' landing page wireframe. By using our wireframe, you can work...

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