3 Reasons Why You Won’t Get a Link as a Guest Blogger

by Paula Lay February 12, 2013 SEO
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Foreword: I write this post, not as a marketer, but as the owner of my own personal website. With Penguin and Panda hitting websites hard in 2012, many marketers looked at other linking strategies to build up their inbound marketing. Unfortunately, many marketers are still shooting themselves in the foot by adopting new tactics with their [...]

“Only a life lived for others is a life worthwhile.” Albert Einstein

by Gary Ng February 8, 2013 CEO

This post was originally published on garyng.com.au Many of us are lucky enough to spend Christmas and all year round under a roof with our families and loved ones. On the other hand, those at Mission Australia’s Charles Chambers Court are not so lucky. The residents of Charles Chambers Court consist of men and women [...]

3 Myths of A/B Testing, Busted

by Amy Cheng February 7, 2013 Conversion Optimisation
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Have you heard this line? “Got a low conversion rate? Run an A/B test and you will increase enquiries and sales by 2179%!” Most often, A/B Testing seems to be the answer to increase conversion rates and little thought goes into the process. While setting up and running a test isn’t difficult since there are so many user-friendly [...]

How Content Marketing Will Improve Your Traffic, Rankings and Conversions

by Katarina Ilic February 6, 2013 SEO
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If you’re anything like me, you intentionally switch off to traditional advertising mediums. I’m personally not a fan of being bombarded with the same T.V. commercial every few minutes, I automatically switch radio stations when I hear the DJ say ‘and after the ad break…’ and I find that a 10 metre high bill board [...]

Google Tag Manager: Less Code, More Flexibility, More Control

by Amy Cheng February 5, 2013 Conversion Optimisation
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Measuring and tracking data is very important to any online campaign, and choices tracking data software are endless. Here is a sample of software options that allow webmasters to view visitor data, including where people click on-page: Why Track User Behaviour? Tracking user behaviour on your online business helps give you the right insight so [...]

Understanding Your Visitors

by Matthew Forzan February 1, 2013 Analytics
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After looking at the interesting “The Browser You Loved to Hate” campaign by Microsoft featuring the “You Grew Up, So Did We” slogan, I decided to install Internet Explorer 10 on my office PC. I’ve never really been a fan of Microsoft’s browser but am always keen to see the changes they’ve made on their [...]

Is Sam Kekovich a Marketing Genius?

by Robert Coorey January 31, 2013 Industry News
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Sam Kekovich has courted controversy throughout his career as an Aussie Rules player and then as a media personality but his notoriety and ability to poke fun at himself has been used to the advantage of the Australian lamb industry. With lamb sales lagging, Meat & Livestock Australia (MLA) were in need of inspiration and [...]

7 Ways to Make Your PPC Ad Attractive and Effective

by Katarina Ilic January 29, 2013 Pay Per Click (PPC)

Some people think that creating a PPC ad is easy, after all there are only a few words to pick from, right? So how hard can it be? Well, if you’ve ever sat down to write one, you’ll find that contrary to what ‘they’ say, writing an attractive, relevant and conversion friendly ad can in [...]

How to Check Which Pages of Your Site Have Been Indexed on Google

by Paula Lay January 15, 2013 SEO
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In my last post on “How Search Engines Work“, I covered the difference between Googlebot crawling and indexing your website and why it matters for SEO. If you’re familiar with that post or with the general workings search bots in general, you will already know that the bots need to be notified about accessible pathways [...]

E-Web Marketing’s Top 10 Posts of 2012

by Paula Lay January 14, 2013 Company News
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It’s great to be back in the office for another year. We have already shared with our mailing list our predictions for 2013 (where we regularly share exclusive content), and our very own Matthew Forzan was also interviewed for his predictions on Jason Mun’s blog: 2013 SEO Predictions by Australia’s Top SEOs. But let’s take a [...]

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