Super Hero Shots!

by Dan Jebamony May 6, 2011 Conversion Optimisation

A website is a brochure in one hand and a salesperson in the other. It has to walk the balance between being informative and somehow also be personable. This can be communicated through quality content, and I have written a series that outlines how to use content to connect with your audience. Besides content, what [...]

E-Web Marketing Services

by Special Guest May 5, 2011 Company News

A client told me that he was surprised about some of the services we actually provide at E-Web Marketing – it struck me that a lot of the work we can produce is unknown and unclear to a number of existing clients, and potentially future E-Web family members.  I thought I would take this opportunity to summarise [...]

The New Google Analytics: Multi-Channel Funnels

by Special Guest May 4, 2011 Analytics

As part of the beta phase of the new and improved Google Analytics, there has been a release of some very tasty and sexy new features that I am excited to tell you about. The latest update released mid-April has unveiled 5 new reports in the brand spanking new muliti-channel funnels section which includes: 1. [...]

Conversion Tracking in Google Analytics – Is It Possible for Conversion Rates to Exceed 100%?

by Special Guest May 3, 2011 Analytics

Google Analytics has a very useful and informative feature by which you can track your site’s specific conversion rate. A conversion is considered to be any action that you want to record as a result of the user’s interaction with your website, These conversions might be tracking the percentage of people who visit your site [...]

E-Web Marketing Expands to Melbourne

by Special Guest May 3, 2011 Company News

E-Web Marketing is excited to announce its expansion into new office headquarters in Melbourne to complement the solid presence our team has already founded in Sydney. E-Web’s Melbourne office pioneer Angelo Triandos stands at the frontline of this endeavour, working tirelessly behind the scenes to grow this from a one-man office to a fully functional [...]

Google Toolbar 7

by Special Guest May 2, 2011 Industry News

Yet another new tool has been introduced by Google.  Google is constantly creating tools that are aimed at benefiting the user, and are definitely makeing them more and more user friendly. So what has Google got installed for us now?  Those with Internet Explorer 7 and 8 (those who aren’t already on IE9) can now [...]

Keyword Rich Domain Names to Aid Google Rankings?

by Special Guest April 29, 2011 SEO

In the past, a good strategy for online businesses was to buy a keyword rich domain name instead of brand names because this would help in ranking for that particular keyword. As a result of the recent Panda algorithm changes, many ‘keyword rich’ domains that were previously ranking for competitive terms, were no longer dominating [...]

Getting Your Business Online Part 5- Content Management

by Special Guest April 28, 2011 Web Design / Development

Welcome to part 5 of ‘Getting Your Business Online.’ During the last 10 years, I’ve tested, installed and used countless content management systems (CMS). I’ve even been involved in the user interface design. Like every product, they all have strengths and weaknesses. The main thing to consider when choosing a content management system is this: [...]

Get Excited: Product Extensions to be released in Australia – A must have for e-commerce retailers

by Gabriela Serrano April 21, 2011 Pay Per Click (PPC)

How awesome would it be for Google Advertisers to be able to show their products and prices to potential clients before they land on the website? Well, fortunately Google thought about how to make this a reality with the release of Google Product Extensions within the Australian market in May. What is it? Product extension [...]

Google Places a Melting Hotpot

by Special Guest April 19, 2011 Local Search

Remember Google Hotpot? The experimental Hotpot was released earlier this year to make make local search results more personal and significant to users. Google Places already featured ratings and reviews, while Hotpot added the social touch of amplifying the locations you like and the locations your friends like. Since the release has been met with great success, Google is now [...]

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