10 Ways to Design a Landing Page that Sells

by Amy Cheng December 19, 2012 Conversion Optimisation
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When designing a landing page, you should be clear on the most effective way to lay out your content so that your page performs to the best of its ability. Because I make landing pages all day, I thought I’d share with you the top 10 things a landing page needs to be successful. I [...]

Make Smarter Decisions with Google Analytics Data in AdWords

by Gabriela Serrano December 13, 2012 Pay Per Click (PPC)
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Recently, Google made it possible to import Google Analytics data into AdWords. After importing the data, AdWords users are able to directly see Google Analytics metrics such as: Bounce Rate, Pages per Visit, Average Visit Duration (seconds) and even the Percentage of New Visits at the campaign, ad group and keyword levels. While this information has been [...]

Top 8 SEO Myths Exposed!

by Amy Cheng December 12, 2012 SEO
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We’ve done a little “Go Go Gadget!” investigating to expose the top 8 myths of SEO that some shady providers will use to sell their services. It is so important to know about these as they will help you see those red flags that you might otherwise miss. Read on to learn how to prevent your [...]

What are Keywords? Why Do I Need Them?

by Katarina Ilic December 7, 2012 SEO
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Whether you’re online looking for a surfboard, a lawyer, a holiday or an elephant, the first thing you do is type a few words into the search engine that best describe what you’re searching for, right? These words are known as keywords. Keywords can be a single-word term such as ‘holiday’ or they can be [...]

5 Copywriting Errors That Will Ruin Your Company’s Website

by Amy Cheng December 5, 2012 Conversion Optimisation
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How Do Search Engines Work?

by Paula Lay December 3, 2012 SEO
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In the past 2 years, SEO has undergone some of the biggest changes in its relatively short history, thanks to Google’s  infamous zoo animals Panda and Penguin. Tactics have dramatically shifted from the days of on-page optimisation, to link building, to content marketing, to relationship building – the list goes on and on. With so many [...]

Find Your Target Market on Facebook in 7 Steps

by Aris Abramian December 3, 2012 Social Media Marketing

The Internet is a marketer’s dream come true. 79% of Australian homes have access to the Internet (according to the latest information from the ABS) and over 11 million Australians are on Facebook. Today I’m going to show you how to find and promote to your target market on Facebook in 7 simple steps, using [...]

Google Tag Manager: How Marketing People Can Stop Annoying IT People

by Gabriela Serrano November 30, 2012 Industry News
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Dear Online Marketer: Does your IT department hide from you when you want them to implement yet another new website tracking code? Does IT think that tracking codes are a low priority, or that installing them will break the website, so you have to wait for weeks or even months before anything gets done? And [...]

How I became a best-selling author on Amazon: My book launch story

by Robert Coorey November 29, 2012 Company News
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Last Friday night I launched my first self-published Amazon Kindle book, Email Marketing that Sells: Your Guide to building a fired up email list. On Saturday morning I was at #1 best-seller for two categories, Business Writing and Ecommerce. In just five days over 2000 people have already downloaded the book. Before I get into [...]

25 Causes of Shopping Cart Abandonment and What to Do About It

by Amy Cheng November 28, 2012 Conversion Optimisation
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