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Could many SEO’s be missing the point? Is it possible that there is a grand irony hanging out somewhere in the SEO landscape? A game of chess When I was a teenager, I used to enjoy playing chess as part of the high school chess club. One day a more experienced chess player challenged me to a match. In order to make it “more fair”, he explained to...

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Is a huge bounce rate stopping you from getting more product or service enquiries? One of the best ways you can receive more sales and enquiries is by leveraging your existing database! Opportunities for repeat sales and enquiries are never too far away with our best practices to reduce your bounce rate and free conversion-increasing 'newsletter' landing page wireframe. By using our wireframe, you can work...

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We all know that every page is a potential landing page. However, there are several ways a landing page can be laid out to achieve different business goals. In the next couple of weeks, our free wireframe designs will be dedicated to landing pages, designed to compliment promotions or any AdWords project you may be running. This week's wireframe is designed for generic download pages (e.g.:...

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Google has finally released call forwarding for Australian AdWords advertisers. Originally only available for U.S., U.K., French, and German phone numbers, the move opens the door for businesses using call extensions to gather reporting data such as call duration, call start and end time, caller area code, and the connection status of each call. How it Works Businesses running call extensions will be able to set up...

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The 'view cart' page is a vital page in conversion rate optimisation. How you lay this page out can determine whether your users will  proceed to the check out, whether they want to keep shopping after a purchase, or whether they want to leave your website altogether, without purchasing. When it comes to the view cart page, there are some important things to remember to improve your...

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The checkout page is where the magic happens. This is where transactions are made and where money is passed on to your company. For this reason, it is important to give users a seamless online shopping experience with a easy to use checkout process. When you are creating or implementing design changes to your check out procedure, there are some important things to consider: Any friction points...

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In a previous post, I shared a free wire-frame for a typical ecommerce home-page. This week, I've created another wireframe page with notes - this time for your typical category page. Category pages are frequently visited pages that are often ignored because it is seen as a gate way page to the money (i.e. product) pages. But what many sites fail to realise is, that if a...

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Many Australian Google+ Business accounts have received an urgent e-mail from Google to update their Google+ Places listings, or risk having to validate their account again. The e-mails contain the subject line 'Action Required: You have 3 weeks to save your Google Places Listing' and read: Hello,  Due to changes in Google Maps, we’d like to inform you that unless you review and confirm the information in your Google...

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