Why Google Remarketing Rocks

by Annie Nguyen on February 21, 2012

in Pay Per Click (PPC)

What is Google Remarketing, and how can it help enhance your web presence and increase your conversions online? If you’re not already taking advantage of this nifty feature in your paid search advertising, you may be missing out on easy sales pickings.

Overview

Google Remarketing creates repeat opportunities to capture conversions from visitors who left your website without making a purchase or enquiry. When you’re running a remarketing campaign, a JavaScript code gets installed in the browsers of visitors to your website. For visitors who leave without converting, this code will trigger your display ads to appear to them when they visit websites in Google’s Display Network. Essentially, Google Remarketing keeps your previous visitors from forgetting about you!

Buying cycle optimisation

Many visitors will look through your products and services during the “research phase” of their buying cycle, in which they are not yet ready to commit to a purchase. One of the most effective remarketing strategies used to improve conversions is to target visitors who have recently abandoned their shopping cart. Remarketed ads remind these visitors of your website during the later stages of their buying cycles. Otherwise, your website may be forgotten and you end up losing to a competitor.

Highly targeted advertising

Another advantage of remarketing campaigns is that they are extremely useful for audience and ad segementation. Remarketed ads can be delivered to your entire website audience, or to subsets of them according to their activity during their initial visit. For example, if your website was promoting two product lines relevant to two separate audiences, you can serve up particular ads to each audience on Google’s Display Network, based on the products they browsed while visiting your website.

Brand boosting power

Remarketing can also build up your website’s brand equity. In 2008, a study by Microsoft using a leading high street bank found that display advertising is 7 times more effective when combined with search. The research showed that search and display advertising, when used in conjunction, increased traffic to the bank’s website by approximately 23%. This was is seven times as much as the display ads alone and three times as much as the search ads.

Building brand equity provides long term online marketing benefits which is why it is the main objective for many businesses. Remarketing is a very cost-effective method of branding. A Cost-Per-Click based model, its pricing flexibility allows you to select the maximum amount you would like to pay for clicks, conversions or impressions. This means you can allocate higher bids to ads directed at a subset of site visitors that you feel are most likely going to convert into a sale or enquiry. You are also able to exclude ads from displaying on particular websites which you may not want to associate with your brand.

Go forth and Remarket

Google Remarketing can be extremely effective in building a relationship with previous visitors to your website, who might otherwise forget about you. Remarketing offers tangible benefits in terms of lead generation and conversions, and it also does wonders for the branding of your company. And that’s why I think it rocks!

To learn more about Google Remarketing, watch the short video tutorial below:

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The Super Bowl’s Online Revolution

by Michael Laps on February 15, 2012

in Industry News

The Super Bowl. It’s America’s sporting highlight, and advertising’s biggest stage. Not to mention most expensive. In 2012, a 30 second TV spot was going for a cool $4 million. And with that kind of price tag, most agencies go all-out to make the commercials as appealing, creative, humorous and talked-about as possible. Celebrities are a common inclusion; this year it included William Shatner, Matthew Broderick and Jerry Seinfeld.

But that’s the point. With those kinds of prices, brands and advertisers alike have started to look at creative alternatives. When you’re spending millions on advertising, it’s important to have engaging content across all the mediums your consumers interact with. First stop: social media.

 

Twitter

The Super Bowl had it’s own hashtags like #SuperBowl and #SuperBowl46. So did the two teams participating. Thousands upon thousands of people followed the live play and commentary from the phones all around the world. Not everybody got the chance to watch it live. But everybody was able to know exactly who got hit, when they got hit, and how hard they got hit.

 

Facebook

The New England Patriots have over three million Facebook fans. But the New York Giants are one of the most active teams in the world when it comes to social media. In the days leading up to the game, they had players film behind-the-scenes footage. But required 10,000 new Facebook fans to unlock the daily footage. Add to this a live video stream with fans where players answer questions from fans on Facebook, and it certainly created plenty of extra buzz and support.

 

Google Plus

Google really ramped it up this year. Both teams – the New York Giants and New England Patriots – had very active Google+ accounts. So Google decided to provide fans with lots of information to keep them occupied  – statistics, analysis, and streams of conversations for fans to say their piece.

 

Live video streaming

Super Bowl XLVI is the first in history to be streamed live on the internet. This is a big deal. Especially when you revisit the cost of advertising. If millions of viewers are no longer switching on their TVs to watch the action, then why is the price tag still so high?

 

YouTube

Lots of advertisers have actually started releasing their ads before the Super Bowl to generate discussion and awareness a little earlier. Millions of views are generated and so much content gets re-tweeted, Facebooked, blogged and shared around the workplace. Last year, Volkswagen’s “Darth Vader” commercial reached over 50 million views on YouTube. All the brands competing for attention have been looking to emulate that this year.

 

Blogs

This is more of a post-game bonus. For those who have succeeded – and those who have failed miserably – this is where the magic happens. There is so much scrutiny surrounding Super Bowl marketing campaigns, that blogs are inundated with articles, critiques, thoughts and feelings before, during and especially after the game. There’s no hiding from it. If you want to be in the action, you have to cop the commentary that goes with it.

 

 

Social media is growing. Fast. It’s invading our lives in every possible aspect – the way we communicate, the way we socialise, the way we shop, the way we do business, the way we receive our news. Nothing is unaffected.

But brands need to make sure that they’re not doing it “just because”. They need to truly engage with their users and followers on a personal level. All the tools listed are now the new mainstream. Technology really is an amazing thing.

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Valentine’s Day Spending Online

by David Shepherd on February 14, 2012

in Industry News

How much is your Valentine worth to you?

$10?
$20?
$100?

If you are like many others this year, you might be looking to save a buck or 99 by shopping online. According to the infographic below, online spending for this special day has been steadily increasing:

  • 16.3% (2010)
  • 18.1% (2011)
  • 19.3% (predicted 2012)

Traditional bricks-and-mortar stores have not fared so well, with Valentine’s Day spending going down in florists and specialty gift shops. When you think about whether the average guy would prefer to order roses and stuffed bears holding hearts online, or physically go into a store he’d otherwise have no reason to visit, this makes a certain degree of sense.

I only wish I’d remembered to buy anything for Valentine’s Day, online or off, and saved myself the expensive stress of a last-minute restaurant booking …

 

Retailers Get Their ♥ On For Valentine’s Day

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The Power of Guest Posting

by Annie Nguyen on February 13, 2012

in Social Media Marketing

Publishing guest posts on domains other than your own is a great way to connect with industry influencers and attract highly qualified visitors to your website. To get the most out of guest posting, you’d ideally want to publish your content to a top tier blog that already has an established audience.

Where do I find blogs that will accept my guest post?

The first step is finding someone who is willing to develop a guest posting partnership. Blogs related to your industry, but are not run by direct competitors, are often good candidates to approach. You can also ask your colleagues if they have any contacts who might be interested, or try to connect with potential partners via LinkedIn or at professional networking events.

Google is the next step beyond your professional circle. Search for terms related to your business, to uncover blogs that have accepted guest posts in the past. To further refine your search results, try adding qualifying terms such as “guest post” and “guest author” to the end of your search query. You can then approach promising blogs about a guest posting deal.

What should I write?

Studying the blog you’ll be guest writing for will give you a good idea about the subject matter and writing style that will provide the most value to its visitors. Writing about a topic that complements a recent article can create a good “content flow” for returning visitors. Just make sure to avoid repeating topics that have already been covered, and creating content around a subject you are unfamiliar with.

Why does this matter to me?

The image above sums it up pretty well. Websites that are developing their link profile through sites with little authority are essentially wasting their time writing articles that will not be read. Whereas guest posting on a high authority website will:

  • Give you a quality link back to your own website
  • Increase the social buzz around your post as visitors share/comment/mention it
  • Raise your author profile
  • Create new opportunities to connect with influential people in your industry

Have you had any success in a guest posting partnership? I’d love to hear about it in the comments! :)

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Tips on Getting Social, No Matter What Your Industry

by Paula Lay on February 12, 2012

in Social Media Marketing

There is a common misconception that social media only belongs to the realm of major consumer products and services. Many business owners don’t see the benefits of getting social online or are stumped at how to get their campaigns off the ground.

What if I have a boring product/service?

That ‘What if‘ is the  mindset that will hold your business back from achieving an effective social presence. Identifying ways to socially engage with your “boring” business offering requires out of the box thinking – what it doesn’t require are intensive resources. Often ideas posed by family or friends can shed new light on how people outside your industry view your product/service.

A great example of innovative thinking is blender company Blendtec Home’s video campaign, “Will it Blend?”. Most people would lump kitchen appliances in the “boring” category of products, but Blendtec’s edgy videos became a viral hit. Check out one of the many Will It Blend? videos below.

Blendtec’s social success came from looking at what its product could do, and turning that into entertainment. A video series about trying to destroy non-food items in a blender proved to be an extremely engaging concept that earned Blendtec a huge amount of brand recognition and discussion. The videos not only showcase the power of Blendtec’s products – if its blenders can pulverise an iPhone, it’s a safe bet they can turn out a good frozen berry smoothie – they’re funny, and make the brand more likable than its competitors.

Choose the Right Platform

Understand that not all social platforms will be the right fit for your business. While video can be a powerful promotional medium, as seen above, online communication extends beyond common social networks like YouTube and Facebook. You may be able to make more of an impact by exploring wikis, forums, and blogs. With the abundance of avenues to choose from, every niche has its place online. Whether you sell pens or mining machinery, there are people in your industry, as well as consumers, who are talking about you. Find out where, set up an account and join in on the conversation.

PR Specialist Catriona Pollard recently highlighted the social potential of forums in her blog post: “Why online forums should be considered.”

Remain Dedicated

As with all social campaigns, big or small, keeping an online presence requires dedication.  This doesn’t have to be time consuming – many social platforms have notification settings in place to alert you about any online interactions with your brand’s account.

Start Your Research

One of the easiest ways to find where people are talking about you is by using search engines. Google have made this easy with Google Alerts, a great way to constantly research without encroaching on your valuable time. Even if this isn’t something you intend on starting in the near future, entering the research phase can help spur ideas on what your customers want from you, and their ideas on how you can improve your products/services.

There are many examples of small and non-traditional businesses increasing their social presence. Feel free to share your stories if you’ve been successful too!

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Google Paying You to Give Up Your Privacy?

by Stefan Chan on February 10, 2012

in Industry News

Google PrivacyGoogle has just launched (albeit quietly) another initiative aimed at further delving into web users’ browing habits, with the introduction of Screenwise. This is what the search engine company has to say to would-be participants in this new opt-in program:

You’ll add a browser extension that will share with Google the sites you visit and how you use them. What we learn from you, and others like you, will help us improve Google products and services and make a better online experience for everyone.

And the incentive?

Up to $25 in gift cards. Our panel management partner, Knowledge Networks, will give you a $5 Amazon.com Gift Card code instantly when you sign up and download the Google Screenwise browser extension.1 Then you’ll get additional $5 Amazon.com Gift Card codes every three months for staying with it. It’s our way of saying “Thank you.”

Is it worth noting that Google isn’t directly giving you the gift cards, but is managing this through another company? Knowledge Networks, Google’s partner in the Screenwise initiative, is an online research company who also work with the U.S Government,  Academia, Health and many other sector. In not being the party to actually distribute the gift cards to Screenwise subscribers, could Google be looking to “cover” itself against further allegations from consumer privacy watchdogs? After all, the launch of Screenwise coincides with the recent controversy surrounding updates to Google’s new privacy policy, which the EU is already looking to probe further. And now Google intends to pay people to give up their online privacy rights for just $25 a year.

If that’s not enough to make you pause and reflect, take look at the following excerpt from Screenwise’s terms and conditions:

To be eligible to join, you must be 13 or older, have a Google Account (or sign up for one), and be ready to use the Google Chrome browser.

With the age barrier to entry so low, there is gargantuan potential for young users to jump in headfirst at the promise of an Amazon gift card, without understanding the implications of what they’re signing up for. When I look back to being thirteen, not as online savvy, no form of sustainable income — would I sign up? Definitely, with the probability of abusing it further and signing up as many multiple accounts as possible!

Screenwise will almost definitely have built in safeguards to prevent this sort of exploitation, though it does beg the question – how much are we willing (desperate?) to forgo our privacy for a few dollars of online rewards?

The sign-up process for Screenwise is currently in place with registration opening soon, so we’ll keep you updated to how this extension functions once it goes live.

 

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YouTube Optimisation For Beginners

by Karl Fung on February 10, 2012

in Video Marketing

Before we get started learning about YouTube video optimisation, let’s make it crystal clear that YouTube is not your ordinary video sharing site. The statistics are compelling: YouTube is the 2nd largest search engine in the world and is the 3rd most visited website on the internet according to Alexa. YouTube videos also get 500 Twitter tweets per minute. With numbers like that, it’s natural to want a piece of the action.

However, not everyone enjoys YouTube success. Simply SEOing your video doesn’t mean that your traffic will boost overnight, or your enquiries will suddenly increase. A successful video marketing campaign depends largely on whether your audience finds your video interesting and attractive. In fact, it very much depends on 3 aspects:

3 Aspects of a popular Youtube Video

3 Aspects of YouTube Optimisation (source: Reel SEO)

 

 

 

 

 

 

 

 

 

  • SEO Basics – Make sure you adopt SEO best practices with your YouTube video and channel.
  • Audience – Find a way to engage with your audience, not only within the YouTube community but also beyond. Engage your audience on Twitter, blogs and other social media sites.
  • Quality Content – You won’t go anywhere without quality content and a strong message that connects with your audience.

In this article, we will focus mainly on the SEO Basics, i.e. how to optimise your YouTube video to gain the most exposure. However, whether your video will become successful will still depend on content quality and audience engagement.

Basic SEO Tips:

Titles – Trade off between keyword and enticement

Make sure to include high search volume keywords in your title. At the same time, make your title as enticing as possible, as YouTube is a search engine as well as a social media platform. Balance your title between SEO and simply being yourself.

Hint: Did you know YouTube has its own Keyword Suggestion Tool? Go to https://ads.youtube.com/keyword_tool to see how much search volume your keyword gets.

Write a good description

A good description would summarise your video in a single paragraph, while also outlaying some convenience, incentive or other benefit to your audience. Here are some tips on what you can include in your description:

  • Keywords your audience is searching
  • Your website’s URL
  • Your Facebook, Twitter or Stumbleupon page
  • Links to your other YouTube videos
  • Your phone number if it’s a product or service advertisement

Create annotations

Yes! You can add annotations in your YouTube video, and you should make good use of that feature. There are three types of annotations available – Speech bubble, Note and Spotlight. Annotations are a good way to lead your audience to your other YouTube videos. More information on annotations can be found in this article.

Include closed captions

Did you have a transcript while creating your video? Upload it on YouTube and it will automatically generate closed captions for you. Closed captions are great for your video as they are included in Google’s indexation, allowing your video to be more easily found in Google search.

Not having a transcript does not mean that you have to transcribe the video word by word. Google’ machine transcription service can do it for you. The result might not be perfect but could save you a lot of time.

Include relevant tags

While the SEO benefits of tags have diminished over the years, they are still useful to help you reach a wider audience.

Select your thumbnail images carefully

A common – and huge – mistake is to use the default thumbnail image for their YouTube video. Don’t ignore the importance of a good thumbnail, as audiences are subconsciously attracted to this image before they get around to reading your title. An eye-catching thumbnail can be the difference between getting 10,000 views or 60,000 views. You can find a good article here from Reel SEO if you want to learn more about thumbnail optimisation.

Optimise your entire YouTube Channel

As of March 6 2012, YouTube will fully integrate its new Channel-based format which will shift focus from individual videos to video collections. Here are a few tips to make your YouTube Channel shine among its competitors:

  • Add URLs for your Facebook, Twitter and other social hub pages
  • Select a customised theme that most suits your business or service

Cast a wide net

You need links. After all, what would you rather have: a video that appears only on YouTube, or one that’s shared across multiple websites and social networks? Another plus for getting your video lots of links is that it will fare better in YouTube’s search algorithm, so make sure you get your colleagues and friends to share and embed it in their own websites and social media feeds.

That’s it for now. Hope you enjoyed this post!

 

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“People Talking About This” – Are You Being Heard on Facebook?

by Annie Nguyen on February 9, 2012

in Industry News

Many companies have already created Facebook fanpages for their products and services to engage in real-time discussions and updates with potential customers, drive traffic to their Facebook profile or website, and improve brand trust through social media interactivity.

If you are a Facebook Page administrator, there are Facebook Insight Tools available to monitor the trends and metrics around your page content and how it is performing in terms of reach, growth and demographics. Facebook is continually enhancing its Insights and emphasising the importance of page and content sharing for improving a company’s brand. Multiple research studies have shown that word-of-mouth conversations are often the most influential, which is why being able to monitor how many people are talking about and sharing the content on your Page offers you valuable opportunities.

What “People Talking About This” Means

The “People Talking About This” is a metric which appears on your Page, designed to show conversations happening about a brand on Facebook. It measures the number of unique users who have created a “story” about a page within the last seven-day period. This means that if a fan creates more than one “story” on your Page or its content, it will only add one point to your “People Talking About This” tally.

On Facebook, users are considered as creating a “story” when they: like, mention, comment on, phototag, respond to or share one of your Page’s posts; like your Page; RSVP to your event; checks in or likes/shares a check in; or recommends your place of business. Visitors viewing your page are able to see the total number of “People Talking About This” on the left hand side of the page under the number of “Likes”. This metric is public because it provides user value. It allows people to ascertain or not your Page is active and engaging based on its “People Talking About This” number.

Administrators are given access to the “People Talking About This” metric for individual posts, and there is a full tab dedicated to this which can be found under Insights on the left hand side of the page. Clicking into this tab will additionally display other metrics such as “Likes”, “Friends of Fans” and “Weekly Total Reach”.

While “Likes” is self-explanatory, “Friends of Fans” is the total number of friends your fans have. Friends of your fans are able to see when your fans have created a “story” about or on your page while “Weekly Total Reach” is the accurate assessment of the total number of people which have referenced your page within Facebook.


Why Should You Care?

As a Page admin, you should pay attention to these metrics to help understand what works best to reach your target market, and to optimise and increase the viral nature of post content. For instance, you might find that your fans love polls more than videos, or respond with particular enthusiasm to useful tips or advice about your industry. If nobody cares that you shared photos of the office cat, however, that’s good to know also. You want to engage your fans, not bore them.

For further information on how to set up a Facebook fanpage and access your Page Insights click here.

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Act Like The Big Players to Sell More Online

by Amy Cheng on February 8, 2012

in Conversion Optimisation

Your website is like a bucket. The water that comes in to fill your bucket is your traffic. It may come from search, social, email and/or offline marketing. You want your website to retain visitors like a sturdy bucket retains water, and turn these into sales. However, 50% of websites out there are leaking buckets, according to research that shows half of all websites lose out on sales because of poor design. Have you been trying to fill your bucket with more water and never stopped to look at plugging the holes?

“$56.8 billion will be spent this year on generating website traffic, but only 2-3% of visitors will actually convert”  – ZenithOptimedia

A proven formula

Did you know that Amazon, the biggest e-commerce player in the world, runs over 100 multivariate experiments on its website every month? By tweaking content, design, and layout elements consistently, Amazon works tirelessly to reach the perfect web page recipe that generates the maximum number of sales possible. In one experiment, the simple change of a banner layout created millions of dollars in additional revenue.

Over the next few months, I’ll be breaking down these strategies so you can use them on your own website. Each new strategy guide will be released a month after the last, so you have the time to action the recommendations and see how they work at plugging up the holes where your hard-won visitors leak away.

It’s easy to get lost in the crowd

Based on reports by Jupiter Research, the total number of people using the internet to shop will climb to 1.8 billion this year. Therefore, if you are not online in 2012, you will have lost the opportunity to do business with 25% of the world’s population.  Naturally, with the number of users online growing, so will the number of businesses. So even if you’re already online, your customers are being given more and more choices to shop around, explore, compare, and eventually make a purchase from either you or your competitors. So what should you do to make sure your website is their preferred choice?

Standing out of the crowd with a Unique Selling Proposition (USP)

A USP is a strong, clear statement which addresses your customer’s pains and/or desires, and explains exactly how your product/service will improve their lives. Therefore, your USP must always answer your customer’s most important question:

“Why should I buy from you?”

A guarantee is one of the most common, simple and effective USPs. For example: “We Guarantee You’ll Love It or Your Money Back”.

Having a guarantee USP will help your customers see your business in a more positive light, as it confers instant credibility and trust.  Your customers will start thinking things like: “Wow, this company is so confident they are not afraid to offer a full refund. They must be good in what they do … I think I will buy from these guys!”

Examples of famous USPs

“When your package absolutely, positively has to get there overnight” – Fedex

“You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.” -  Domino’s Pizza

“The ultimate driving machine” – BMW

“The milk chocolate melts in your mouth, not in your hand” – M&Ms

Elements you could use in your USP

  1. New – Use this in your USP if your service one of a kind or the first such offering in your industry.
  2. Performance – If you know that your product outperforms all your competitors in terms of quality, share that information in your USP.
  3. Getting the job done right – This provides trust incentive to your customer that you will deliver on what you promised. A common example is: “Your food will be delivered within 30 minutes or it’s on us”.
  4. Price –If you can guarantee the lowest price to your price conscious market, share it. Free shipping is also an effective choice.

“Great Customer Service” is not a USP

Do not list “customer service” in your USP as this is not unique in any way. St George Bank uses customer service as a selling point, but it does not use the actual term “customer service”. One of St George’s banner ads reads:

“Rated the best call centre in the world – yes, the world.”

If you really do have the best customer service around, in what way can you use this to specifically differentiate your business? Communicate that instead.

The magical number 7 (plus or minus 2)

If you’ve ever watched a usability test, you will be astounded at how fast web users forget what they see. Try it yourself:

  1. Look at homepage of another website you have never seen before for five seconds
  2. Read this list again
  3. Close your eyes and recall what you saw in those five seconds

I would guess that you can’t remember very much from that experiment, maybe somewhere between 5 and 9 distinct elements of the web page? “The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information” by George A. Miller, is a famous psychology paper that sheds some light on why. According to Miller’s research, the average human will remember up to 7 to elements on the page, plus or minus 2. If you can remember more than 9, congratulations, you are part of a very small percentile that has above average human cognition. However, if you’re like the rest of us, it’s likely you can only recall vague details such as:

  • Image
  • Colours
  • Button locations
  • Certain keywords
  • Location of content

The likelihood of you being able to recall a sentence word for word exactly is highly improbable (and if you can, you’ve probably forgotten everything else on the page). Therefore, you want your USP to stick in your customer’s memory. But keep in mind, your visitors will probably be too busy focusing on your business offerings from page to page. So your USP may not be something that is embedded permanently in their brains, but displaying it on every page of your website will help to at least keep it at the forefront – at least right until the final “Payment Confirmed” window.

If you display your USP on only certain pages, customers will start to mistrust your offer. They will start asking questions like:

  • “Has the deal ended?”
  • “Did I do something wrong?”
  • “Am I sure I will get this free shipping they promised?”
  • “How do I know if this still applies?”

How do I start writing a USP?

Start with the right mindset. It is far easier to write a compelling USP when your focus is not on making money, but on your passion for improving your customer’s lives.

How do you do this? Trust your market to tell you what they need and want in your industry. The most direct way of doing this is to contact a few current and former clients, and politely ask them for feedback. Most people are very open to sharing their thoughts if they believe it will benefit them.

For example, if you own an Emergency Plumbing company, you may learn that your customers have the following fears:

  • Plumbers doing a poor job
  • Plumbers not arriving at the promised time
  • Calling and being left on hold

Once you have a list of these pain points, construct a phrase which directly addresses them. Based on the hypothetical feedback above, you could create the following USPs:

  • 100% satisfaction guaranteed or your money back!
  • Guaranteed to arrive on time or you pay half price
  • If you’re left on hold for more than 60 seconds, we will give you $50

These promises are not hard to keep, as they are all given factors of running a good business. It’s simply a matter of addressing your customers’ most important concerns when they are making a purchasing decision.

If you would like more information on writing your USP, you may find watching this video from Commonwealth Bank to be helpful.

Of course, you can always leave a question for me in the comments and I will be happy to provide more detailed guidelines. I wish you good luck in improving the “leakiness” of your website – and getting more conversions! :)

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Google Rakes in $37.9 Billion in Revenue for 2011

by Kiri Glover on February 8, 2012

in Industry News

Google made a whopping $37.9billion in revenues over 2011, with 96% of that revenue generating from advertising, despite revenue falling $300 million short of analyst expectations for the final quarter.

 

Top 5 Industries That Spent the Most on Google Ads 2011

  • Finance & Insurance – $4.0 billion
  • Retailers & General Merchandise – $2.8 billion
  • Travel & Tourism – $2.4 billion
  • Jobs & Education – $2.2 billion
  • Home & Garden – $2.1 billion

 

The biggest spender for the year was Lowe’s, dropping a massive $59.1 million on Google Ads for the year. There must be some nice homes being done up!

 

Wordstream have published the below infographic  of the top 10 industries that spend the most on Google Ads in 2011 and a closer look at these big players and keywords used for each industry.


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