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The topic of  SEO is an eternal cause for buzz and discussion -  something you read about SEO two or three years ago may not be valid today. SEO strategies evolve quickly, are highly mercurial, and are often complex. You need only venture to blogs and forums to view the variety of endless discussions, research, opinions, and trends. The word “SEO” itself has evolved too,...

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If you are a seasoned marketer or looking to improve your SEO skills, using advanced search parameters is one way to improve speed and efficiency in your reporting. What are search parameters? Search parameters are strings of words or symbols that provide instructions for the Google search engine to perform specific  functions. Whether it is to return PDF files or to find websites related to your own,...

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E-Web Marketing placed 46th in the prestigious list of 50 innovative companies chosen by BRW earlier this week. As the smallest company in terms of staff size on the list, the placement comes as a huge achievement when placed against the larger corporations, including Commonwealth Bank of Australia, Westpac, and Telstra. Our placement on the list recognised two internal innovation projects that the E-Web team have...

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Since Google made all Google searches secure on September 23, 2013, "not provided" results in Google Analytics makes up a significant average of 80.14% keyword data. This figure is predicted by many in the SEO world to reach 100% in the near future. For many marketers, this means being unable to: Find which keywords are bringing in traffic Find keywords that are converting Optimise page content for users  based...

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One of the key aspects of online success is thriving where your competition fails. In a time-poor society where transactions are made on a second-to-second basis, one of the common areas businesses lets their customers down is in the checkout process. Listrak, an ecommerce email marketing platform, reports that users on average abandon shopping carts 71% of the time. For businesses with a highly competitive...

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Every website will soon need to update their classic Google Analytics to Google's Universal Analytics. The new tracking properties, which were released as a trial in October 2012, are now available to all accounts and is set to improve the way website managers track and analyse user metrics. What is Universal Analytics? Universal Analytics is an updated version of the classical Google Analytics that was designed to...

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