Amazon Sets Sights on Social Networking

by Special Guest June 21, 2010 Social Media Marketing

Buzz at the moment is on how Amazon has thrown its hat into the social networking arena with the online shopping giant’s recent acquisition of patent for a ‘social networking system’.  How Amazon plans to use the patent is The Question. Its social network patent was approved by the United States Patent and Trademark Office [...]

The Value of a Facebook Fan

by Special Guest June 21, 2010 Social Media Marketing

A new social media company Syncapse has released a report on their research on the true value of a Facebook fan, by asking 4,000 social media fans of top brands such as Coca Cola, Red Bull, McDonald’s and PlayStation. The objective of the report was to try and put a monetary figure on the value [...]

Smartphone Smackdown III: Elites of the Android Army

by Alisha Young June 18, 2010 Industry News

When it comes to Android smartphones, it’s generally agreed upon by most online forum-goers, editorial reviews and office geeks that Taiwan-based manufacturer HTC is the brand to beat. HTC has set the standard for mobile devices powered by Google’s Android operating system, consistently rolling out high-quality and innovative cell phones. Awareness of the HTC brand [...]

Ad Revenue on the Internet Set to Shift from Newspapers

by Special Guest June 18, 2010 Industry News

As more businesses become aware of the potential of advertising online, the more mainstream it could potentially become. According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014, Internet as an advertising medium is set to become the second largest in the U.S. behind television. As a result of the global recession: The [...]

Why Do Apple And Google Hate Flash?

by Special Guest June 10, 2010 SEO

Adobe Flash looks great on websites and provides hours of entertainment in the form of online games. It is also is unsearchable on Google and unusable on your iPhone. This can be frustrating when you don’t want to download apps, but want to play “free” games online. It can also be annoying when you are [...]

Google Caffeine: Results on Steroids

by Special Guest June 9, 2010 Industry News

Google has just released news that Google Caffeine will be rolling out to their worldwide data centres tonight. Unlike the hundreds of other updates that Google makes every year, this single change has been described as “huge”. Early reports indicate that this new addition to the world’s most famous search algorithm will provide search results [...]

Yahoo Inc Incorporating Social Media

by Special Guest June 8, 2010 Social Media Marketing

Yahoo Inc is currently undergoing a revamp to its layout in an its attempt to establish itself as a social network hub. With Yahoo Inc partnering up with Facebook in December 09, personal updates from the social network, known as their ‘news feed’, will be available throughout the Yahoo’s website in the coming days. The new interface [...]

10 Easy Ideas for Generating Business Blog Content

by Special Guest June 8, 2010 SEO

Looking for easy ways to keep your company blog loaded with interesting and relevant content? Check out the following list of simple strategies that will keep those posts flowing. 1. Answer Common Customer Questions Filter the emails and enquiries you receive from customers and turn these into a FAQ or a simple list of common [...]

Loyalty Cards To Go Mobile

by Alisha Young June 4, 2010 Mobile Marketing

Savvy store owners in the US are getting with the digital times and implementing mobile loyalty card programs for their customers. A range of new mobile apps are allowing retailers to trade in cardboard and stamps for tracking purchases directly through their customer’s cell phones. I can’t wait for this concept to pick up in [...]

Three Tips to Improve Your Product Descriptions

by Alisha Young June 4, 2010 Industry News

An issue that many e-commerce site owners run into is a low sales conversion rate. People are wary of parting with their money even when they can see you face to face. The psychological reluctance to buy can often be exacerbated by the more impersonal medium of the Internet. At E-Web we see a lot [...]

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