6 SEO Lessons from PubCon Las Vegas 2012

by Karl Fung October 24, 2012 SEO

It’s been nearly a week since PubCon, and it’s time to review all the cool stuff we learned. This is definitely not a comprehensive list of everything that happened at PubCon, as I can only be in one place at a time while exciting things might be happening in the next room. Nonetheless, here’s the [...]

10 Tips on Choosing Your Domain Name

by Annie Nguyen October 23, 2012 Web Design / Development
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Registering a domain name is the first step towards starting your online business or personal branding website. It may sound pretty straightforward, however,  there are important factors you must consider in order to choose the domain name that is going to reflect your organisation’s brand and make a positive difference to your sales and popularity. [...]

Google Remarketing: A Brief History and What the Future Holds

by Roberto Boschiroli October 22, 2012 Pay Per Click (PPC)
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25th March 2010 was one of the most important dates in the history of Google AdWords. Aitan Weinberg, then the Senior Product Manager at Google, announced the birth of Remarketing, which gave advertisers the ability to re-market products and services to people abandoning their websites without taking any desired actions (purchase, enquiry, sign-up, etc). Two and [...]

PubCon Day 3 – Stories, Beer and Landing Pages

by Amy Cheng October 20, 2012 Conversion Optimisation

The highlight of PubCon day 3 for me was learning about neuromarketing from Roger Dooley, a renowned expert on the subject. Just what is neuromarketing, you may be asking? According to Wikipedia: Neuromarketing is a new field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. It sounds a bit technical [...]

PubCon Day 2 – An Interview With Entrepreneur Shakil Khan

by Amy Cheng October 19, 2012 Industry News

How does one get involved with innovative new online products such as Spotify? Day 2 of PubCon launched with an exclusive interview with UK entrepreneur and principal contributor to Spotify, Shakil Khanv, where he shared how he came to be where is today. Since Shakil was young, he always believed that in order to do something extraordinary, he needed [...]

How to Start an Online Business: 7 Stories of Success

by Paula Lay October 18, 2012 E-Commerce
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We all love a good story with a happy ending, but any business owner will tell you that with success comes hard work – and it’s not all fairy tales! Our very own online success wasn’t without a story of its own. Gary Ng began E-Web Marketing in his bedroom, eating nothing bit instant noodles [...]

PubCon Day 1 – Seven Ways to Turn a “No” into a “Yes”

by Amy Cheng October 18, 2012 Conversion Optimisation

Today I have the privilege of writing from PubCon, one of the online marketing world’s most respected conferences, held in Las Vegas. Here’s what’s been happening so far. Day 1 kicked off with a keynote from Robert Cialdini,  a psychologist and author of books such as”Power of Persuasion” and “Persuasion Selling”. His presentation got a [...]

Google Launches New ‘Disavow Links’ Tool

by Karl Fung October 17, 2012 Industry News

Breaking news from Pubcon: Head of Google’s Webspam Team, Matt Cutts, has just announced during his Keynote Speech at Pubcon that Google has launched a new ‘disavow links’ feature to its Webmaster Tools suite (you can access it here). This apparently gives webmasters the ability to communicate to Google any spammy or low quality backlinks [...]

Google Search Insights: Predicting Market (Keyword) Trends

by Aris Abramian October 16, 2012 Analytics
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If I told you that your best converting keyword was going to tank next week, would you believe me? Probably not – but what if Google told you the same thing? This type of keyword crystal ball-ism is a reality with Google Trends, a tool that lets you see the user search history for keywords [...]

A review of OntraPort and Office AutoPilot – is it worth the money?

by Robert Coorey October 16, 2012 E-Commerce

A few months ago, we started using OntraPort / OfficeAutoPilot, and I thought it would be good to share our experience with you. Going back a few months, we had way too many systems happening. We had three CRMs, three autoresponders and two separate PayPal shopping carts (and five of everything else).  Whenever we wanted [...]

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