Yahoo Testing New SERPs Layout

by Gary Ng May 16, 2008 Industry News

Yahoo recently began offering a new type of search engine results pages (SERPs) to its users in India, known as Glue Pages.  Along with the normal search results, Glue Pages also display a heap of other information related to the search. This information includes, features such as recipes, medical information, Wikipedia entries, stock charts, Flickr [...]

Yahoo Partners with McAfee to Launch SearchScan

by Joshua Hay May 7, 2008 Industry News

Yahoo has launched a new service called SearchScan that will indicate potentially harmful or risky sites right within the search results. The detection comes from McAfee’s SiteAdvisor technology which scans sites for unruley issues such as spyware or malware downloads in order to help protect user’s computers. If a site is flagged as containing such [...]

U.S. AdWords TV Ads Now Available

by Special Guest May 6, 2008 Pay Per Click (PPC)

Google has been beta testing Google TV Ads since last June and has now officially opened up to all U.S. AdWords advertisers. To celebrate and promote the launch, Google has said that for a limited time they will cover the cost of creating the Ads up to the sum of $2000. This seems like a [...]

Microsoft Gives Up on Yahoo For Now

by Joshua Hay May 5, 2008 Industry News

Microsft has announced that it is walking away from it’s attempt to acquire Yahoo after raising their bid by a further US$5 Billion (around US$2 per share more than the original offer of US$31 per share). The raised bid was again rejected by Yahoo, stating that the increase to the offer was only half of [...]

New Version of Google Video Launched

by Joshua Hay May 1, 2008 Video Marketing

Google has for this month launched a new version of Google Video that they had announced late April. Most of the key features have been redesigned, including the home page, the play page, and the landing frame for third-party videos. They now offer three different ways to view search results: by list, in a grid, [...]

Microsoft Might Sweeten the Deal for Yahoo

by Special Guest April 28, 2008 Industry News

The NY post has reported that Microsoft CEO – Steve Ballmer and CFO Chris Liddel have offered to sweeten the deal of the Yahoo! merge should Yahoo! formally accept the offer of entering formal negotiations.

Six Apart Will Launch Ad Network

by Joshua Hay April 23, 2008 Industry News

On Monday, blogging software company Six Apart announced a shake up of its services including new offices in New York, an advertising network and consulting services. The changes, including the acquisition of creative agency Apperceptive, are part of a shift towards becoming more of a one stop shop for bloggers to publish and monetise content [...]

Google to Display WHOIS data in Searches

by Special Guest April 21, 2008 Industry News

Google have released a new direct answer query function in its algorithm, showing WHOIS data when requested. Some users state they cannot see it, while others are seeing it non stop. This will be because Google are trialling the service for a little while before its release.

Yahoo! and Google Deal Close

by Special Guest April 18, 2008 Industry News

The Yahoo! using Google Ad’s deal is getting close sources say. It is believed the small trial of Google Ad’s has yielded positive results for the Yahoo! camp. The anti-trust problems that would occur with a Yahoo! and Google combination are yet to be discussed, but would be very interesting if the powers that be [...]

Introducing Yahoo! Slurp 3.0

by Irene Lee April 15, 2008 Industry News

Yahoo! has announced the launch of its new web crawler, Yahoo! Slurp 3.0. This new crawler is very similar to its previous kin, but is slightly changed to include a few new elements. 1. The crawlers will reside on a new set of IP addresses, but will still reverse DNS lookup to the crawl.yahoo.net domain. [...]

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