Google to Sell Performics

by Special Guest April 3, 2008 Industry News

Google’s acquisition of DoubleClick has resulted in the need to sell the Search Engine Marketing side of DoubleClick known as Performics. Performics offers SEO and SEM services – which would be a great conflict of interest for Google as the SEO/SEM industry focus on increasing dominance in search engines, specifically Google. Historically Google has gone [...]

Microsoft Not Increasing Bid Offer for Yahoo

by Special Guest April 2, 2008 Industry News

Microsoft, two months since their initial bid for Yahoo! are still sitting quietly. Much speculation as to whether or not they would increase their bid has taken place, yet no actions have been set yet. Microsoft’s team of strategists believe that time is helping them, as they argue that the recent Yahoo! roadshow failed to [...]

Facebook To Offer Recruitment Services

by Gary Ng April 2, 2008 Social Media Marketing

Internet Jobs site careerbuilder.com is working with Facebook to offer recruitment services within the social media landscape. The aim is to attract potential employees that no longer utilise traditional forms of media such as newspapers and job hunting websites.

Social Networks Adding a Chat Function

by Irene Lee April 2, 2008 Industry News

A company called Vivaty, a start-up in Menlo Park, California, has created a 3D virtual chat room that users can add to their social networking profile pages. The release of this function is part of a progressive move that is seeing many more hours spent on programs such as Facebook and MySpace. This will be [...]

Facebook Investor Goes All In

by Gary Ng March 31, 2008 Industry News

Hong Kong billionaire Li Ka-Shing originally invested $60 Million dollars US in the Facebook startup. It is now reported that he has added an additional $60 Million to make his total investment $120 Million in Facebook. Facebook is still valued at $15 Billion US since Li Ka-Shing’s initial investment, taking his ownings percentage to 0.8%, [...]

Microsoft Brand Fading Away

by Special Guest March 31, 2008 Industry News

According to a recent US study by CoreBrand, Microsoft’s brand power has significantly declined over the past 4 years. An indication that the IT giant is losing credibility  and mindshare with some of America’s largest business users. CoreBrand polled an estimated 12,000 US business decision makers on core brands in their associated fields. Microsoft of [...]

Google Wants Your TV

by Special Guest March 31, 2008 Industry News

Michael Steib, the Director of Google TV Ads, has stated that Google are eager to work with broadcasters to bring their online advertising strategy to the television. The keynote was brought up in front of many curious broadcasters at the TV Bureau of Advertising’s annual conference. Steib has stated that an estimated 6,000 – 7,000 [...]

Yahoo! Launches REAL to Help Recruiters

by Irene Lee March 28, 2008 Industry News

Yahoo! has released a search platform entitled R.E.A.L – to assist and help potential job seekers and recruiters wanting to search for jobs. The patent pending software will allow search based on Relevance, Engagement, Availability and Location.

eBay On The Hunt for Alternate Business

by Gary Ng March 28, 2008 Industry News

It is reported that eBay is cashed up, has zero debt and is on the prowl to purchase companies that will compliment its existing branch of companies; eBay, PayPal and Skype to name a few.

Facebook Acquires More Google Employees

by Special Guest March 28, 2008 Industry News

Google’s director of Social Media is set to leave the Californian based internet giant for a strategic career move into the Facebook HQ. The prospect of Facebook’s growth, combined with a potential float of the company in coming years – has made a number of other Googlers also make the move. Sheryl Sandberg also made [...]

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