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Breathalyser Case Study

How Breathalyser increased their conversions by 1100% with an optimised pay per click campaign


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The Goals

  • To increase the amount of traffic being directed to the site and maximise online sales


The Solutions

  • PPC management & optimisation
  • Keyword research
  • Campaign analysis
  • Bids strategy
  • Ad testing


The Results

  • 318% increase in traffic
  • 1100% increase in conversions
  • Improved average ad position from 4.1 to 1.8


About Breathalyser

Breathalyser Sales & Service is an Australian ecommerce site with locations in Sydney, Perth, and Brisbane. They offer a range of products alcohol breath testing equipment, equipment service, and training.

Breathalyser’s Situation

Breathalyser Sales & Service Pty Ltd partnered with E-Web Marketing in March 2007. The primary goal of Ben Smit, Breathalyser’s managing director was to generate increased traffic and ultimately sales through breathalyser.com.au.

Our Solution

Over the course of three years, E-Web Marketing ran a fully managed campaign for Breathalyser Sales & Service in order to improve both the quantity and quality of traffic directed to the website. To maximise sales from traffic, the PPC campaign was also optimised to generate conversions. Overall, our solutions included:

  • Campaign optimisation
  • Keyword research
  • Campaign analysis
  • Bids strategy
  • Ad testing


The Results

The campaign that was set up initially in May 2007 generated 205 clicks and 1 conversion with an average ad position of 4.1.

By February 2010, E-Web had raised the number of clicks by 318% and the number of conversions soared from 1 to 12 per month. In addition, with ongoing optimisation, Breathalyser increased their ad position from 4.1 to 1.8.

“We have been partners with E-Web Marketing for over 3 years. When we first started I was a bit weary of Pay Per Click advertising but it has proved to yield a high ROI for us. E-Web has not only got us brilliant results but always take the time to explain them in detail. Their results, service and advice has been second to none. I would recommend them to anyone looking for a dependable online marketing company that are not only upfront and transparent, but ultimately get results!

– Ben Smit, Managing Director, Breathalyser

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