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Impression DJs Case Study

How PPC with E-Web Marketing more than DOUBLED Impression DJs conversion rate!




The Goals

  • To increase online enquiries and bookings


The Solutions

  • PPC campaign management & optimisation
  • Keyword research
  • Campaign analysis
  • Bids strategy
  • Ad testing


The Results

  • 276% increase in traffic
  • 230% increase in conversions


About Impression DJs

Located in Sydney, Impression DJs is an award-winning DJ company that specialises in professional DJ hire for weddings, parties, and functions.

Impression DJs’ situation

Impression DJ’s partnered with E-Web marketing in April 2009. The primary goal of Trent Cooper, director of the business, was to generate enquiries and traffic through impressiondjs.com.au.

Our Solution

We provided Impression DJs a fully managed Pay per Click campaign for 13 months. To improve the quantity of qualified traffic directed to the website, as well as the amount of conversions generated, our PPC campaign for Impression DJs included:

  • Campaign optimisation
  • Keyword research
  • Campaign analysis
  • Bids strategy
  • Ad testing


The Results

In the first full month (May 2009) the campaign generated 170 clicks and 30 conversions. Without any increase in the budget, the campaign was generating 469 clicks (an increase of 276%) and 69 conversions (an increase of 230%) by April 2010.

“We have been extremely happy with the work E-Web has done for our PPC campaign. Our results have increased significantly from when we were doing it ourselves. We would recommend anyone to E-Web as the results are fantastic and the service is equally that”

– Trent Cooper, Director, Impression DJs

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