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Instant Laser Clinic Case Study

A long-term PPC Campaign with E-Web Marketing increase Instant Laser Clinic’s conversion rate by 633%!


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The Goals

  • To increase online enquiries


The Solutions

  • Optimised PPC campaign
  • Keyword research
  • Campaign analysis
  • Bids strategy
  • Ad testing


The Results

  • 172% increase in monthly traffic
  • 633% increase in online conversions


About Instant Laser Clinic

Instant Laser Clinic is a Melbourne-based cosmetic and laser clinic providing advanced beauty treatments for clients seeking a variety of skin treatments, tattoo removal, and teeth whitening.

Instant Laser Clinic’s Situation

Instant Laser Clinic partnered with E-Web Marketing in March 2008 with the desire of managing their Pay Per Click campaign. The primary goal of Mathew Jafarzadeh, owner of the business, was to generate online enquiries through instantlaserclinic.com.au.

Our Solution

Over the course of two years, we managed Instant Laser Clinic’s Pay Per Click campaign to create improvements in terms of quantity of qualified traffic directed to the website, as well as the amount of conversions generated. Included in the campaign:

  • Campaign optimisation
  • Keyword research
  • Campaign analysis
  • Bids strategy
  • Ad testing


The Results

The campaign that was set up generated roughly 500 clicks and 3 conversions during the early days. With continual optimisation, by January 2010 the campaign increased traffic to the website by 172% and increased the conversion of qualified traffic by 633%.

“Since March 2008, when E-Web Marketing began managing our Search Engine Marketing investment, revenues generated from online enquiries have increased by 600%. We are satisfied with results achieved so far and confident in the ability of E-Web’s Google AdWords Qualified Professionals when it comes to managing effectively our PPC Campaign.”

– Mathew Jafarzadeh, Owner, Instant Laser Clinic

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