Wordstorm is an Australian-based agency helping businesses promote their brands through publicity and media relations.
In October 2009, Wordstorm partnered with E-Web Marketing with the desire of managing their Pay Per Click campaign for a six-month campaign. The primary goal of Joram Van Der Starre, owner of the business, was to generate online enquiries through wordstorm.com.au.
For a short term solution and immediate results, we recommended a highly optimised Pay-per-Click campaign to drive traffic to the website. To approach the campaign holistically, the paid search team also incorporated keyword research in order to ensure that the traffic not only increased, but qualified to convert.
During the first month of the 6-month campaign, the efforts of E-Web Marketing’s paid search team generated over 400 clicks and over 10 conversions.
With consistent campaign optimisation, keyword research, campaign analysis, bids strategy and ad testing E-Web Marketing raised the number of monthly clicks and conversions respectively by 797 and 22. This trend continued throughout the campaign, with over 1200 clicks and over 30 conversions generated during February 2010.
“Our online enquiries have tripled in number since starting our PPC campaign with E-Web Marketing. I initially believed that PPC was a short term investment; however I know understand that this medium of online marketing is essential to the continued success of my business. I now recognise the power and reach of PPC and know that by investing more on a monthly basis, I am able to recoup this cost and increase
– Joram Van Der Starre
With ongoing management, the campaign will continue to generate highly cost effective conversions for Wordstorm.