In the coming weeks, Australian advertisers will be able to conveniently drive more viewers to their YouTube videos with the use of their AdWords account. Known as Promoted Videos, it was launched as a search advertising program on YouTube so that you could promote your video to users. But in the past year it has expanded to a level where Google will now make it easier for you to set up and manage your campaigns through AdWords
This integration will allow you to create campaigns and buy ad space from the one place, with the assistance of familiar campaign tools. From today, this will be available in Canada, the U.K., France, Italy, Germany, Spain and the Netherlands. You can learn more about this here.
To get a better understanding of Promoted Videos, watch this!