The majority of people reading this blog post will have some interest in SEO, or online marketing, or even digital media. We all know that in every successful online marketing campaign, SEO is a pillar that is extremely important for branding, traffic, leads and sales.
Something that many people might not know is the changing environment of the online “organic” world. It is changing at a rapid pace, and if you don’t keep up, you will be overtaken and left in the dust.
There are many ways to get ahead of your competitors, or even to simply keep up with them. One is continual research and testing. Research is one thing, but implementing what you have learned to see if it actually works is another. Fortunately, SEOmoz releases their review of known ranking factors bi-annually, so you don’t have to figure out everything on your own.
The two most important factors that I have read (if you were in the industry you would have known this long ago) is a site’s useability and its social footprint. Which means in the first instance, is your site actually useful for a visitor, and doesn’t only contain information from 2003? And as for a social footprint , are you on Facebook, twitter, digg, stumbleupon etc etc. Social bookmarking is a great way to just get noticed from the crowd.
There is no way I can replicate all of the latest and greatest ranking factors in this blog, so I think I will simply provide a link – I highly recommend checking it out!