The trend towards online shopping is continuing to grow as more and more consumers are realising that buying online offers unique advantages. This is encouraging news for both businesses and private sellers. If you have something that you want to sell privately, you can sell it online in a way that’s much easier for you than going through traditional offline channels.
With “old school” selling methods such as newspaper articles, garage sales and contacting second hand dealers one by one, the result would often be a lot of time spent for very little return. Through the Internet, you can reach an audience that’s not only wider, but also more qualified to buy what you have to offer. For example, online auction sites such as eBay get millions of visits every month from people who are actively looking to buy.
Another advantage to being an online seller is that you can service customers from all over the world. That’s a pretty big leap from being limited to the market in your own geographical area, as with traditional bricks-and-mortar stores, or even someone having a garage or yard sale to offload stuff they no longer need.
The global reach of selling online is why so many leading brands and franchises retail their products and services through the Internet. And of course Amazon managed to become a multi-billion dollar company without even having a single physical store!
I’m not saying that you need to be an Amazon to sell your car, furniture or second-hand clothes online, but the success of Amazon and other e-commerce giants illustrates just how many people are buying through the Internet these days. And if you’ve been struggling to find buyers offline, I hope it encourages you to get out your camera, take photos of the stuff you want to sell, and put up an ad on Gumtree. You may be surprised at how fast you get bites!