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Snow Goes Social Media

Posted by in Social Media Marketing

Social media and iPhone apps have arrived on the Australian and New Zealand slopes this winter, providing the skiing and boarding enthusiast options to track the ‘air time’ from a jump, or the newbie skier or boarder to track their way around the mountain if lost on a run.

Snow resorts such as Perisher, Falls Creek and Mount Bulla have launched mini sites,  iPhone apps, e-news subscriptions and text messages for snow bunnies to track their ski miles, find a friend on the slope, access the snow reports and find a warm food or drink spot on the slope or in the village.

An online community, snowtweeters.com, collates all snow-related tweets for your chosen ski or ride destination.

For the diehard skier or boarder, there are two fun iPhone apps:

  • Ski-o-meter: tracks your downhill speed, distance covered, and provides a diagram of the slopes height profile and speed over time.
  • Hangtimer : records how much time you spend in the air when making a ski hump in terrain park and where in the world you did it.


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