Following on from the last article I recommended for reading over on Dosh Dosh is the second in an ongoing series that aims to teach people the ins and outs of Social Media Marketing and Social Media Optimisation. Last time they talked about the importance of SMM and this article now begins to dive into what it is, how it works and the principles behind it.
Social media is made up of user-driven websites that are usually centered around a specific focus (Digg = news) or feature (del.icio.us = bookmarking). Sometimes, the community itself is the main attraction (Facebook and Myspace = networking).
The article goes on to discuss how different scenarios and opportunities that social media presents can be applied to your business and the benefits you can gain – with a few examples.