Negative keywords are a core component of a successful PPC campaign. By including the right negative keywords to better target your audience, you will generate more qualified traffic, increase your Click through Rate, and therefore lower your Cost per Click. However, if used incorrectly, negative keywords can deprive your website of a huge amount of relevant traffic. Negative Keywords Checklist For [...]
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The Geographic Performance Report allows you to look at your campaign’s performance in different geographic regions. You can access it in the Google AdWords interface under the Dimensions tab. You can break down the report data by Country, Region and Town/City. You can also customise the information you want to see for each region: Impressions, Click Though Rate, [...]
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If you have a location-based business, or a business with multiple area branches, you’ll know how crucial location targeting is for the success of your Pay Per Click campaigns. Ready for some good news? Location targeting became easier today, with Google’s update to the Location Targeting Settings in AdWords: the location targeting feature is now connected to Google Maps! [...]
Google’s latest exciting AdWords feature to reach the beta testing stage is Dynamic Search Ads, which allows you to target relevant searches with dynamic ads generated directly from your site. How Does It Work? Google will index your website frequently for your products and/or services to maintain a fresh index using its organic web crawling technology When someone makes a search on Google [...]
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Thinking about taking the Google Adwords Fundamentals Exam? After passing the first stage to becoming Google AdWords Qualified, I have compiled some tips about the exam which will help you to be better prepared when you take it, and increase your chance of passing. About the exam: 120 multiple choice questions 2 hour time limit (one you start [...]
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Exciting news! YouTube is set to launch soon a beta trial of Google AdWords for Video. This tool will simplify running online video ad campaigns, by allowing advertisers to use a dynamic, auction-based platform to place and manage ads on both YouTube and the Google Display Network. In the new platform, advertisers will be able to one [...]
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To compliment the recently released feature ‘Top vs. Side’ reporting, ‘Top of the Page Bid’ is now available to all AdWords advertisers. The new feature aims to provide additional assistance in making educated decisions for optimising your PPC campaign. Google states: The top of page bid estimate is intended to give you greater insight with which to plan [...]
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Google announced last week they will now be reviewing paused ads in Google AdWords in the same way they currently review active ads to “improve users experience; eliminate unnecessary delays in getting your ads approved and ultimately enhance ability to plan and manage campaigns”. What does this mean for you? According to Google, the change will shorten any delays in [...]
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Google AdWords has finally launched AdWords Editor Version 9.5 for both Windows and Mac computers. Read on to find out more about the most relevant updates. 1. Campaign Experiments This feature was only available through Google AdWords before. Now, it has been incorporated into AdWords Editor. The feature allows you to apply and edit an [...]
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A common question we are asked about Paid Search is whether a business should attempt bidding on keywords which target your own brand name. One argument is that if you’re not bidding on your brand keywords, but your competitors are, then you could potentially be losing out on qualified traffic. On the other hand, the idea of [...]
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