One of the most overlooked factors when it comes to the success of an online business is how well their websites convert. I have found that the reasons for this are mainly that most decision makers are too focused on simply generating a high quantity of traffic, are ignorant of the possibility of conversion rate [...]
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In the past week there have been so many developments in the mobile space that I am unable to keep up with all the news streaming into my RSS reader, Google+ Sparks and Twitter lists. In particular, I was captivated by three articles written about the fact that mobile commerce is on the rise. The first article I read [...]
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What makes a good landing page? This is the question that I have been exploring in the last few months. I have written several articles about different aspects of web design that will improve the conversion friendliness of your website. Today, I am going to put them together and give you the one stop, five [...]
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It’s 4am, you get back home alone and switch on your computer. You have an itch and you need to scratch it. So, even though you shouldn’t, you log in to your Google Analytics. You see that you’ve attracted visitors to your website (thanks to your SEO firm), you’ve built trust, convinced the visitor with [...]
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Conversion Rate Optimisation – you change the colour of a button, reword a phrase and jiggle around a few elements on your website. That can’t possibly work, can it? It must be a load of bollocks, those changes are so simple, small and downright BASIC that they can’t possibly make a difference on your bottom [...]
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You’re a trustworthy person with a well-intentioned, value-adding business that does nothing but promote the wellbeing of the planet and humanity everywhere. You’re an all-round good human being, but the online fish don’t seem to be biting as much as they should. Well, if you have a product or service that people (should) want at [...]
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More and more Australians shop online. How convenient would it be, if Google Shopping was in Australia?! Now is the time! Google is delighted to announce that Google Shopping is available in Australia. Google Shopping – What is it? Google Shopping is a product search engine- it helps users search for product information online, allows you to [...]
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How awesome would it be for Google Advertisers to be able to show their products and prices to potential clients before they land on the website? Well, fortunately Google thought about how to make this a reality with the release of Google Product Extensions within the Australian market in May. What is it? Product extension [...]
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Writing quality sales copy on your product page could be the difference between a page visitor adding your product to their cart or … looking somewhere else. To make a salient analogy, think of homepage content as the things you say when you meet a girl – general, high-level info that extols your virtues (aka [...]
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