Writing quality sales copy on your product page could be the difference between a page visitor adding your product to their cart or … looking somewhere else. To make a salient analogy, think of homepage content as the things you say when you meet a girl – general, high-level info that extols your virtues (aka [...]
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Continuing on from last week’s article about writing quality homepage content, in this post I will present some general tips and a simple 3 step process for writing quality category page content. Category pages are important due to their high volumes of visitors. However, it can be difficult to write good content for them, as the [...]
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Your beloved SEO company has done their job and optimised your site completely. Your rankings and traffic are steadily rising. More people are being exposed to your business than ever before. You should be rolling in money, completely flat-tack dealing with enquiries and bugging your suppliers for more stock. But you’re not. You’re stumped. The [...]
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Think back to the most helpful sales person that you ever bought anything off. Chances are they were confident without being loud, understanding without being submissive, and warm without being irritating. The most pleasant customer service experiences you have had were probably different based on the context you were in – the friendly electronics salesperson [...]
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Australian online retailers are now at an advantage, benefiting from Google’s E-Commerce Search platform. Trailed in the US and UK, and now to be released in Australia. This is a big step forward to sales conversion for larger E-Commerce websites. Concluded from data released from PayPal, 40% of Australia’s online retail spending is actually thrown overseas, [...]
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An issue that many e-commerce site owners run into is a low sales conversion rate. People are wary of parting with their money even when they can see you face to face. The psychological reluctance to buy can often be exacerbated by the more impersonal medium of the Internet. At E-Web we see a lot [...]
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According to a study from Compete, active online consumers tend to have and spend more than other shopper groups. According to the study, this group intends on spending twice as much ($912 on average) over the holidays. “Many retailers are bracing for lower online sales, but our research shows that not all shoppers are created [...]
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At the recent retail expo run in Sydney earlier this year it was stated that research statistics show more then 75% of Australian shopping online are forced to purchase over seas due to the lack of product quality and availability. I can identify with as I am an avid online shopper, many a time have [...]
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Would you like a 20% discount on item groceries? How about with a collection of coupons, that could cut your monthly grocery bill from $500 to $300? In light of the Global Financial Crisis, recent Nielsen Homescan data in the US, has reported that: “ …the recession is driving heavier coupon usage among all types [...]
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In most families, mums are the decision makers for family purchases. In order to keep up with their children, mums are going online and are now among the most savvy users of all online users. From statistics, mums are one of the largest online user groups. As all marketers should know, mums not only holds [...]
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