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“People Talking About This” – Are You Being Heard on Facebook?

by Annie Nguyen on February 9, 2012

in Industry News

Many companies have already created Facebook fanpages for their products and services to engage in real-time discussions and updates with potential customers, drive traffic to their Facebook profile or website, and improve brand trust through social media interactivity. If you are a Facebook Page administrator, there are Facebook Insight Tools available to monitor the trends and [...]

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Socialnomics 101

by Michael Laps on January 13, 2012

in Social Media Marketing

“Socialnomics” is a foreign term to most businesses. Many companies are still set in outdated mind frames. Too afraid of change, and too afraid of what they don’t understand. Yet rather than educate themselves to stay ahead of their competition, they stubbornly refuse to budge. The result? Failure. If not today, then probably tomorrow. At [...]

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Time Spent on Facebook Revealed

by Alisha Young on December 29, 2011

in Social Media Marketing

We’ve all wondered just how much time we spend on the ubiquitous Facebook. According to research released this week by ComScore, the answer falls somewhere between “a lot” and “wow, I need to get outside more”. Check out some of this worldwide report’s key findings: For every 7 minutes spent online, 1 is spent on [...]

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60 Seconds Online: What Your Business Needs to Know

by Alisha Young on December 27, 2011

in Social Media Marketing

I just came across this nifty infographic by GoGlobe.com, Amazing Things That Happen Every 60 Seconds on the Internet. Looking at these numbers, there’s no doubt the online world is a big place, and getting bigger every day. If you have a business that you’re marketing on the Internet (and I’m going to assume you [...]

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Internet Superheroes – Geek Humour Makes a Merry Christmas

by Alisha Young on December 25, 2011

in Industry News

Happy Holidays from the E-Web Marketing team! We sincerely hope you’re outside enjoying the great weather with family and friends on this glorious Christmas day, but for those of you who just can’t stay away from your beloved Internet for more than a few hours at a time (and that’s most of us here, if [...]

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9 Ways B2Bs Can Profit From Social Media

by Andrew Raso on October 28, 2011

in Social Media Marketing

It’s surprising how many businesses still have not incorporated social media into their marketing strategy. I have spoken to many business owners who want to get involved, but don’t know how, or lack a clear direction in where they want to head with social media. To help get social media beginners started on the right track, I’ve put [...]

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Why, Facebook? Why?

by Michael Laps on October 12, 2011

in Social Media Marketing

Dear Facebook, I’m one of your avid users. Not an addict, like some others, but nevertheless check my profile more regularly than a normal person would deem necessary. Your ease of use, simple structure and basic principles make it easy for me to browse through what my friends are doing, post my own content and [...]

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What the New Facebook Means for Online Marketing

by Annie Nguyen on September 28, 2011

in Social Media Marketing

Facebook is undoubtedly a key marketing tool and a leading online social contender that is continually changing the landscape of Online Marketing. Following the Annual F8 Developer Conference last week, Mark Zuckerberg has unveiled major changes to the profile page design. These are to be rolled out within the upcoming months, and will have great affect on [...]

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Target Your Facebook Ads to Specific Occupations or Industries

by Kiri Glover on June 8, 2011

in Pay Per Click (PPC)

Facebook ad targeting is fundamentally a profile-targeting activity. Advertisers on Facebook’s Pay-Per-Click network can opt to display their ads to user profiles that match certain combinations of language, location, age, connections, relationships, birthday, education etc. Knowing how to better focus your ads to the relevant target market can reduce non-targeted clicks and allow your ads to [...]

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Facebook vs. Websites: E-Web Talks to ABC Radio

by Noor Shehabi on June 1, 2011

in Company News

Yesterday, E-Web Marketing was approached by ABC Radio to broadcast a segment on Social Media – in particular, the tug-of-war between Facebook and websites as a path to success for businesses online. One of our Senior Online Business Strategists, Michael Teasdale, stepped up to share some of our industry-leading knowledge on online business and social [...]

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