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Facebook’s Plan to Hurt Google Through Social Media Backfires

by Kevin Dam on May 13, 2011

in Social Media Marketing

Facebook hired a PR agency to intentionally spread bad press about Google through the use of blogs, it has been reported on The Daily Beast. Apparently there were two reasons behind the controversial move: Facebook believed that Google’s social networking activities were raising privacy concerns; Facebook were getting vexed with Google trying to use their data [...]

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Facebook’s ‘Suggested Best Practices for Advertising on Facebook’

by Kiri Glover on May 9, 2011

in Social Media Marketing

Facebook: 500 million active users worldwide 50% returning as daily users Over 10 million users in Australia When you look at these stats, it’s no wonder that Facebook has become such a hotspot for advertising. Facebook has released an official guide to advertising on its site. As a Campaign Manager driving a wide variety of [...]

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Facebook Questions – The Next Search Engine?

by Kevin Dam on April 15, 2011

in Social Media Marketing

What is the most popular search engine? What is the best Thai restaurant in the Lower North Shore? What is Facebook Questions? Are these the types of questions you would normally type into the Google search engine? You would probably say yes. Let me ask you now – how often are you browsing around on Facebook? [...]

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Social Media and Public Holidays – to Tweet, or Not to Tweet?

by Noor Shehabi on April 4, 2011

in Social Media Marketing

Public holidays are usually associated with time off work, relaxation and spending time with our loved ones. The spaces between business and holidays have in the past been well defined: when we close our business doors on a public holiday, all customer interaction immediately ceases. But as we all know, you can’t close the door [...]

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Google +1′s Facebook’s Like Button

by Stephanie Luk on April 3, 2011

in Social Media Marketing

Facebook’s invention of the ‘Like’ button has been very popular. Everyone likes to tell people what they like, and recommend things to their friends. If you’ve ever had a friend tell you about this amazing website, and then spent hours trying to find it yourself, you may appreciate Google’s latest effort at social media. The search engine giant has [...]

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Facebook launches Payments, after Deals and Credits

by Kevin Dam on March 26, 2011

in Social Media Marketing

Facebook has been rolling out different facets of its own e-commerce system, starting with Credits just over a year ago. Facebook Credits is the system that enables users to transfer real world cash, into credits that will allow them to ‘purchase’ items for online games played on Facebook. Beyond generating another revenue stream, the major [...]

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How Marketing Has Changed

by Wendy Huang on March 23, 2011

in Industry News

Like all things, marketing has changed over the last 5 to 10 years. The typical marketing campaigns of yesteryear involved a mix of TV, print, radio and outdoor (for those that could afford it). There were also phone directories, direct mail, catalogs and posters. Today, the way that customers are looking for products has dramatically changed. Research shows that [...]

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Facebook Rumoured to Release Mobile Phone

by Kevin Dam on January 27, 2011

in Mobile Marketing

The latest news release from City A.M has rumours that HTC, the world’s premier developer of Google’s Android OS phones, is going to be showcasing not one, but two Facebook branded phones. The phones will operate on a tweaked version of the Android OS, and will most likely contain the functionality to incorporate Facebook messages, [...]

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Facebook Page Marketing Tips

by Kevin Dam on January 21, 2011

in Social Media Marketing

If you’re into the whole social media thing then I’m sure you will know that Facebook marketing is a key medium. With over 500 million users, it is definitely something you can leverage off and maximise upon if done correctly. Below are some tips that were put together by Altimeter Group, gathered from 34 sources. [...]

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Check it, then Check-In!

by Kevin Dam on January 7, 2011

in Social Media Marketing

I don’t know if you have noticed this, but throughout 2010 there was a steady rise in location based applications appearing in social circles. The first time I heard about FourSquare was through a friend who had checked-in to a cafe near her work place and it appeared in my news feed on Facebook. Not [...]

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