how to Tag

Tracking your Facebook campaign can be tricky at the best of times. If you want use Google Analytics then your task is that little bit harder. I had to overcome this problem recently for our Online Business Mastery courses. The problem is Facebook doesn't like certain kinds of Javascript. The kind that Google Analytics uses, to be precise. So we have to find a way of sending...

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Understanding channels in Google Analytics is important. In my previous blog post 3 Things Your Analytics is Trying to Tell You, I talked about how a channel can be generating leads but not converting. Now I'm going to show you if a channel falls between being the first point of contact and the final closer in the buying process. Once again you have to dive into...

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How can you ensure that your website's SEO rankings and organic traffic aren't lost when you're getting a new website developed? It's a question we get often from clients, and with valid reason - nobody wants to see their hard-won SEO gains get wiped away. So we've come up with a list of essentials that you or your web developer need to address before you...

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There is a common misconception that social media only belongs to the realm of major consumer products and services. Many business owners don't see the benefits of getting social online or are stumped at how to get their campaigns off the ground. What if I have a boring product/service? That 'What if' is the  mindset that will hold your business back from achieving an effective social presence....

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Before we get started learning about YouTube video optimisation, let's make it crystal clear that YouTube is not your ordinary video sharing site. The statistics are compelling: YouTube is the 2nd largest search engine in the world and is the 3rd most visited website on the internet according to Alexa. YouTube videos also get 500 Twitter tweets per minute. With numbers like that, it's natural to want a...

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Link Bait  /lɪŋk - beɪt/ -          noun  Website content created to gain links from other websites.   Creating link bait is not an easy process. It takes a well thought out plan and strong motivation to achieve link bait success. Winning the link bait game is the dream of every SEO. Once successful, link bait can achieve: Natural links Quality Links Relevant Links High Quantity of Links Facebook Likes, Twitter tweets, Google+ and other...

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“Socialnomics” is a foreign term to most businesses. Many companies are still set in outdated mind frames. Too afraid of change, and too afraid of what they don’t understand. Yet rather than educate themselves to stay ahead of their competition, they stubbornly refuse to budge. The result? Failure. If not today, then probably tomorrow. At its core, Socialnomics is social media’s undeniable ability to create and...

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You spend hours writing blogs and creating spiffy images to post on your website and send out via your social media channels - but are you getting the most out of all of that effort? Here are some tips to give you confidence that you're getting the most from your website images. Why the focus on images? Unique and creative web images are more valuable to...

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I just came across this nifty infographic by GoGlobe.com, Amazing Things That Happen Every 60 Seconds on the Internet. Looking at these numbers, there's no doubt the online world is a big place, and getting bigger every day. If you have a business that you're marketing on the Internet (and I'm going to assume you probably do, or you wouldn't be reading this blog post), here...

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What are Rich Snippets? Rich Snippets are special markup tags that can increase the relevancy of content for users. They are also favoured by Google because they identify the different parts of a web page. If Google can clearly read that this part of a web page is a review, and that part is an author bio section, then it can show these distinctions directly in...

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