Yahoo has created a new position of Senior Vice President, U.S. Revenue and Market Development and filled it with a former MSN executive, Joanne Bradford. “My decision to come to Yahoo was simple, because there is no other company that combines one of the world’s most recognizable brands with unparalleled reach, industry-leading products and programming, [...]
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A few days ago I posted that Bill Gates and Jerry Seinfeld were teaming up for a series of TV commercials for Microsoft. Now the first ad has been released to mixed reviews. By mixed reviews we mean a mix of different negatives mostly. Here is the ad itself: Comments include: “makes no sense,” from [...]
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Jerry Seinfeld is set to help Microsoft shed the “frustrated old geekster” image that Apple has so cleverly branded Windows users with through it’s ongoing series of “I’m a MAC, and I’m a PC” commercials. A new advertising campaign of some $300 million from the software giant will feature, among others, Jerry Seinfeld, in a [...]
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An obscenity trial currently underway in Florida is highlighting the impact that search engines are having on the offline world. The defence team are using results gathered from Google to show the browsing trends of the community. Whether the data is admissible in court or not is yet to be determined, however the salient fact [...]
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Microsoft has signed a deal with an up and coming start-up YuMe. The company specialises in serving in-video adverts and the deal with Microsoft will see them serving ads to online videos across Microsoft-owned web sites. The deal is another step by Microsoft in their quest to gain a bigger piece of the lucrative online [...]
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Microsoft has setup a deal with HP for distribution of Live Search on all HP PCs and laptops in an effort to combat Google’s deals with Mozilla and Dell.
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As reported in MediaWeek, Microsoft has launched a new brand to encompass it’s expanding suite of products and services related to publishing and advertising. The announcement came on the 20th of May at “advance08″, which is Microsoft’s yearly event for executives from partnering brands and agencies. The Microsoft Advertising brand, which will be pushed by [...]
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Microsft has announced that it is walking away from it’s attempt to acquire Yahoo after raising their bid by a further US$5 Billion (around US$2 per share more than the original offer of US$31 per share). The raised bid was again rejected by Yahoo, stating that the increase to the offer was only half of [...]
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The NY post has reported that Microsoft CEO – Steve Ballmer and CFO Chris Liddel have offered to sweeten the deal of the Yahoo! merge should Yahoo! formally accept the offer of entering formal negotiations.
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Microsoft are reported to be re-considering their bid for Yahoo! due to changed market conditions and apparent signs of weakness in the core business offering of Yahoo!.
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