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Time Spent on Facebook Revealed

by Alisha Young on December 29, 2011

in Social Media Marketing

We’ve all wondered just how much time we spend on the ubiquitous Facebook. According to research released this week by ComScore, the answer falls somewhere between “a lot” and “wow, I need to get outside more”. Check out some of this worldwide report’s key findings: For every 7 minutes spent online, 1 is spent on [...]

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60 Seconds Online: What Your Business Needs to Know

by Alisha Young on December 27, 2011

in Social Media Marketing

I just came across this nifty infographic by GoGlobe.com, Amazing Things That Happen Every 60 Seconds on the Internet. Looking at these numbers, there’s no doubt the online world is a big place, and getting bigger every day. If you have a business that you’re marketing on the Internet (and I’m going to assume you [...]

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9 Ways B2Bs Can Profit From Social Media

by Andrew Raso on October 28, 2011

in Social Media Marketing

It’s surprising how many businesses still have not incorporated social media into their marketing strategy. I have spoken to many business owners who want to get involved, but don’t know how, or lack a clear direction in where they want to head with social media. To help get social media beginners started on the right track, I’ve put [...]

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Social Media and Public Holidays – to Tweet, or Not to Tweet?

by Noor Shehabi on April 4, 2011

in Social Media Marketing

Public holidays are usually associated with time off work, relaxation and spending time with our loved ones. The spaces between business and holidays have in the past been well defined: when we close our business doors on a public holiday, all customer interaction immediately ceases. But as we all know, you can’t close the door [...]

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How Marketing Has Changed

by Wendy Huang on March 23, 2011

in Industry News

Like all things, marketing has changed over the last 5 to 10 years. The typical marketing campaigns of yesteryear involved a mix of TV, print, radio and outdoor (for those that could afford it). There were also phone directories, direct mail, catalogs and posters. Today, the way that customers are looking for products has dramatically changed. Research shows that [...]

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Use Social Media to Attract Attention!

by Kevin Dam on December 17, 2010

in Social Media Marketing

Have you ever walked along the street and come across a crowd of people standing in a circle facing the centre? What is causing all this commotion? Who or what are they watching? Why are there more and more people joining this circle? If you answered yes to 2 of the above questions then you [...]

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Twitter Turns On Promoted Accounts

by Alisha Young on October 6, 2010

in Social Media Marketing

First came Promoted Tweets, in which companies could pay to promote their brand in the news feed of Twitter account holders. Now Twitter has taken their experimentation with third party advertising up a notch with the introduction of Promoted Accounts. Here’s how it works: A Twitter account holder may be presented with a suggestion to [...]

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Social Media Tracking Success

by Tristen Tan on September 27, 2010

in Social Media Marketing

I have been reading a bit lately on how to track the progress of social media activities. There are a variety of different approaches that exist and different methods might be required for different campaigns. However, I have attempted to put together a simplified breakdown that the social media beginner will be able to understand [...]

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BP Use PR Power to Save the Environment, Own Image

by Alisha Young on June 23, 2010

in Social Media Marketing

Apparently there was an oil spill in the Gulf of Mexico little while ago. A big one. Admittedly, I’m a little out of touch with current events, unless of course they relate to search engine marketing. Which is how I came to hear rumours of this alleged oil spill – according to articles on online [...]

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Twitter and the Estranged Spiritual Leader

by Tristen Tan on May 24, 2010

in Social Media Marketing

Twitter has recently become a platform for cross boundary politicking as the Dalai Lama reached out to Chinese followers to take questions and provide some solace on issues from Tibet to his succession.  The Dalai Lama held a one-hour question-and-answer session via Twitter. It was not done through his official Twitter account but facilitated by [...]

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