Remember last year when Yahoo and Microsoft announced they had formed the Search Alliance to take on Google? One of the deals struck was that eventually all of Yahoo’s search platforms would be either integrated with or powered by Microsoft’s search engine, Bing. From the Yahoo! Search blog: Yahoo! has completed the algorithmic transition to Bing in all [...]
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It’s official: the organic search results for Yahoo! will this month be entirely replaced by the organic search results for Bing. The change represents the latest effort of Yahoo and Microsoft, the two companies behind the second and third most popular English language search engines, to make a dent in the market share of industry [...]
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On the 26th July, Roberto and Chris from our PPC team attended an exclusive Yahoo! Search Engine Marketing course that offered them accreditation to become official Yahoo! Ambassadors in search engine marketing. This means that E-Web Marketing has been recognised as a Yahoo! Search Marketing accredited Reseller of Sponsored Search Campaigns with Yahoo! and Bing. E-Web [...]
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Microsoft and Yahoo have announced the merge of their search engines (Yahoo! and Bing) to take on the world’s leading search engine Google. Microsoft will be powering the Yahoo search capability with their more sophisticated Bing engine, and Yahoo will become the sales force for both companies’ paid search advertisers. The partnership is a 10 [...]
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Google is one of the dominant forces online, dwarfing all other search engines. Even with the creation of Bing, Google remains supreme, and it would take much more than a single entity to topple the giant. But is Google’s market share slipping? According to ComScore, Google’s US search percentage slipped from 65.1 in March to [...]
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Yahoo has followed in the footsteps of Google and released a new tool that gives users the ability to control what targeted ads they receive. The beta launch of the new tool, named Ad Interest Manager, was rolled out on Monday in response to lawmakers and privacy groups putting increased pressure on online advertising networks [...]
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Yahoo has just announced that it will no longer be offering its popular and controversial paid inclusion service as of the end of this year. The decision for yahoo to do this was mostly unexplained and has I am sure surprised the many customers utilising its benefits. Also commonly referred to as “search submit pro” [...]
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Yahoo (for the sake of the article, I’m going to drop the “!”… it’s too frustrating to keep that up) has announced today that their latest version of Yahoo Search has been launched today, with much fanfare. This fanfare has been accompanied by a $100 million ad campaign. Rather than try and rehash their marketing [...]
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