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Socialnomics 101

by Michael Laps on January 13, 2012

in Social Media Marketing

“Socialnomics” is a foreign term to most businesses. Many companies are still set in outdated mind frames. Too afraid of change, and too afraid of what they don’t understand. Yet rather than educate themselves to stay ahead of their competition, they stubbornly refuse to budge. The result? Failure. If not today, then probably tomorrow. At [...]

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60 Seconds Online: What Your Business Needs to Know

by Alisha Young on December 27, 2011

in Social Media Marketing

I just came across this nifty infographic by GoGlobe.com, Amazing Things That Happen Every 60 Seconds on the Internet. Looking at these numbers, there’s no doubt the online world is a big place, and getting bigger every day. If you have a business that you’re marketing on the Internet (and I’m going to assume you [...]

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Google AdWords for Video to Hit YouTube

by Gabriela Serrano on October 4, 2011

in Video Marketing

Exciting news! YouTube is set to launch soon a beta trial of Google AdWords for Video. This tool will simplify running online video ad campaigns, by allowing advertisers to use a dynamic, auction-based platform to place and manage ads on both YouTube and the Google Display Network. In the new platform, advertisers will be able to one [...]

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3 Ways to Optimise Your YouTube Videos

by William Dao on August 4, 2011

in Video Marketing

Hello, and welcome to a few facts you may or may not know about YouTube: YouTube exceeds 2 billion views a day. For a primetime audience in the United States, this is nearly double that of 3 major broadcast networks combined. There are 24 hours of video uploaded every minute. An average person spends 15 minutes a [...]

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YouTube Marketing and You!

by David Shepherd on June 6, 2011

in Video Marketing

I have recently watched a number of videos that describe the change in dynamics happening on the internet. Many of these have stated that regular search is in decline, but other forms of online marketing are on the rise. One of these is video marketing, or YouTube optimisation.  For those of you who don’t know, YouTube is [...]

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Social Media and Public Holidays – to Tweet, or Not to Tweet?

by Noor Shehabi on April 4, 2011

in Social Media Marketing

Public holidays are usually associated with time off work, relaxation and spending time with our loved ones. The spaces between business and holidays have in the past been well defined: when we close our business doors on a public holiday, all customer interaction immediately ceases. But as we all know, you can’t close the door [...]

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Use Social Media to Attract Attention!

by Kevin Dam on December 17, 2010

in Social Media Marketing

Have you ever walked along the street and come across a crowd of people standing in a circle facing the centre? What is causing all this commotion? Who or what are they watching? Why are there more and more people joining this circle? If you answered yes to 2 of the above questions then you [...]

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SEO + Social Media = ROI

by Wendy Huang on November 3, 2010

in SEO

As they say, opposites attract and this is one marriage that will result in increased ROI for your business.

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Are Your Ads Good Enough to Avoid Skipping?

by William Dao on July 5, 2010

in Video Marketing

“Skippable” ads are being introduced by YouTube later in the year. This new format will enable users to skip the pre-roll ads that are included within the video, whilst advertisers won’t be charged a cent for skipped ads.  According to Google’s senior product manager, Baljeet Singh. YouTube began studying skippable ads late last year. “We’ve [...]

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Google Skips on You Tube Advertising

by Alisha Young on July 2, 2010

in Video Marketing

Since Google Inc. bought out the free video-sharing site YouTube in 2006, the company behind the world’s most popular search engine has been trying to break even on its US $1.65 billion investment. This was always going to be a long-term strategy, as Google’s amazingly lucrative business model is based around offering free and valuable [...]

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